Life, 1915-04-08 · page 41 of 44
Life — April 8, 1915 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising and satirical commentary**, not a political cartoon. The main text, "Missing a Great Opportunity," is a satirical essay by Life's editors mocking American culture's need for constant novelty. The author references the **Ottoman Sultan's harem crossing the Bosphorus** (a real 1909 historical event) as a metaphor. The satire suggests American civilization is a "continuous vaudeville" that requires fresh sensations to survive—comparing Rome's fall to cultural stagnation. The editors humorously argue America should have capitalized on the harem's relocation as entertainment/scandal fodder for magazines and social movements. The piece takes jabs at **President Taft** (calling him "uninteresting") and American obsession with manufactured controversy. The page also contains period advertisements for **Quaker State Motor Oil**, **Boston Garters**, **Sozodont toothpaste**, and **Cunard Line cruises**—typical of early 1900s Life magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| pre- f the hing. elphia Missing a Great Opportunity A“ IRDING to recent inconspicu- ous notices in the papers, the Sultan's harem has been under the necessity of crossing the Bosphorus. This is almost as momentous an event as Cwsar’s crossing of the Rubicon, although the consequences are natur- ally somewhat different. The harem belt of the East, like the pie belt of New England, has been hitherto confined within certain clearly accentuated limits, bounded on the north by the Mediterranean and on the west by Macedor Tt now bids fair to he pushed back into the interior of Asia Minor, One of the gri civilization is tl it shall be made continuonsly interesting, The moment that it becomes uninteresting, like Mr. Taft, it will have to go out of office. The test of any civilization is not whether it is practical or efficient or moral, but only whether it has the tem- perament to provide enough new sub- jects to keep people interested enough in it to make it hang together. There is a class of blind and deceptively in- telligent people who think that every existence ought to be reasonable whereas this is the last thing that ex- istence thinks about. The only excuse requirements of our PRT ES OS SERA ROUND THE WORLD TOURS RO= CUNARD LINE, 24 State St.,N.Y. information trom Watch Your Speedometer for Increased Mileage Low carbon deposits—increased power—easier hill climbing—small bills—almost double mileage at greatly decreased consumption—come to the car owner who uses VAKER STATE Medium Olt This certified oil always is of the same highest known quality. Every barrel bears the date of an official test and meets these requirements: Flash 450° F., Fire 505° F., Carbon Residue 55% of 1%, Quaker State Medium Oil has been adopted by the Franklin Motor Car Co, and is a part of the equipment of every car shipped from the Franklin factories, Unequalled for all makes of water- cooled cars and motorcycles. Send for literature giving full particulars cover- ing many severe tests and actual performances. Ask for name of nearest dealer. PHINNY BROTHERS COMPANY Dept. C, Oil City, Pennsylvania for any existence is its capacity to provide new sensations. Rome did not decline and fall because it wanted to or because it did not have strength, but because it ran out of ideas, The Roman gyroscope died out. Civilization is a continuous vaude- ville, in which the size of the audience depends upon the versatility of the program. It is a great mistake, therefore, for our civilization to let the harem get away from it. We can use it to great advantage. It would furnish a great many magazine articles, such as “ The Harem Efficient”, “ The Harem Beau- tiful”, ete. It would give many of our females a chance to cover them- selves up completely when they walk down Fifth Avenue. This—merely as a sensation—is worth the price of admission. There could also be the Harem Reform Movements, Harem Investigations and a Harem Church, with a brand-new set of apostles. We have missed it in letting the harem cross the Bosphorus. We ought to have cabled over and made it a good offer. The tango, child labor, Mr. Bryan, nullos, velvet slippers and the editorials in the New York Sun are all beginning to pall. The harem would tide us over for the next ten years or so. Agencies Everywhere came re, “I Begged Father when I was a little girl to let me use Z dont 2 Be the tecth I've used it every day for 30 years and can speak most highly of it.”’ Name on request.) Use Sozodont Liquid in the morning to clean where the brush can't go. Use either Sozodont Powder or Paste in the evening to brighten and polish the teeth. Tuo weeks" tral of Liquid and Powder or Paste for 4c instamps and our special offer which you cannot resist. Address HALL & RUCKEL New York | SEXOLOGY _ imparts in a clear wholesome way, in one volume: a All in ene volume, Lad a Mother parf wed p wrt 2 Meter Shel lngart Her Dongle. $200 pcamd —_Nebeal Karedes Wie Shoal Hane Wine lor “Other Peeple's Opiniout” net Tan of Content. PURITAN PUB. CO.. 797 PERRY BLDG. PHILA., PA,