Life, 1915-04-01 · page 72 of 72
Life — April 1, 1915 — page 72: what you’re looking at
What you’re looking at
This is a **beauty product advertisement**, not political satire or a cartoon. It advertises Colgate's Charmis Cold Cream, positioned as skincare that protects against harsh weather. The page features a portrait of an elegant woman in 1920s style (short bobbed hair, refined appearance) framed ornately, accompanied by product images below. The text emphasizes the cream as a "practical safeguard" and "refinement to the toilet"—period language for personal grooming. The advertisement appeals to contemporary anxieties about maintaining beauty and complexion against environmental damage, while leveraging Colgate's established reputation (founded 1806). The offer of a trial tube for 4 cents made the product accessible. This represents typical early-20th-century advertising in *Life* magazine, blending aspirational imagery with practical consumer messaging—not satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: COLGATE'’S] COLD CREAM An added refinement to the ; : toilet and a practical safeguard © against the harsh effects of % climate and of weather, You ¥jih can use Charmis Cold Cream) confidently —it is of Colgate ; Quality. ai} Ask your dealer the price—or send F 4c. in stamps for a dainty trial ube = | COLGATE & COMPANY. |. Established 1806 Z F Dept. 23., 199 Fulton St., New York © Makers of Cashmere, Bouquet Soap —luxurious, lasting, refined comiclooks.com