Life — April 1, 1915 — page 71: what you’re looking at

What you’re looking at

This is a **Gordon's Gin advertisement**, not political satire or a cartoon. The page features a product promotion from Life magazine styled as a lifestyle advertisement. The ad shows a bottle of Gordon's Dry Gin alongside a cocktail glass containing what appears to be a martini. The text presents a cocktail recipe labeled "A Perfect Cocktail," specifying proportions of Gordon Dry Gin, R.F. French Vermouth, and Italian Vermouth. This reflects the **pre-Prohibition or early post-Prohibition era** when alcohol advertising appeared regularly in mainstream magazines. The sophisticated presentation—elegant glassware, professional photography, refined typography—targets affluent readers interested in cocktail culture. There is no satire or political content; this is straightforward commercial advertising.