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Life, 1915-04-01 · page 62 of 72

Life — April 1, 1915 — page 62: what you’re looking at

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Life — April 1, 1915 — page 62: Life, 1915-04-01

What you’re looking at

This page is primarily **advertising** rather than editorial satire or political commentary. It contains four distinct product advertisements: 1. **Astor Trust Company** — a New York bank promoting convenient financial services for out-of-town clients 2. **Magic Figure Mold** — a mail-order elastic corset/undergarment claiming to reduce body measurements without diet or exercise; targets both men and women seeking "graceful figures" 3. **Wallace Portable Electric Lamp** — a flexible desk lamp with clamp/suction-cup mounting, advertised as portable and versatile 4. **Plymouth Dry Gin** — a liquor advertisement emphasizing brand quality and premium pricing The page reflects early 20th-century consumer culture: financial services for the wealthy, beauty/body-shaping products (representing period standards), modern home conveniences, and alcohol advertising (pre-Prohibition or early Prohibition era). None contains political satire or cartoon commentary — it's purely commercial messaging typical of *Life* magazine's advertising content.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A New York Bank Account whether for individuals or business firms, is most convenient and desir- able. The individual who makes purchases in New York, or elsewhere than home, is able to pay by New York check; if he visits New York, he has a headquarters for ready identi- fication and credit reference. The business firm not only may have these advantages, but in addition may add sub- stantiallytoits financial respon- sibility by the wise selection of its New York correspondent. The Astor Trust Company has its office in the center of the hotel and shopping district. It has impressive resources, and a very strong board of directors. It is admirably suited to serve as the New York banking headquarters of out-of-town depositors. Write for financial statement and list of directors, Trustee for Personal Trusts FIFTH AVENUE and 36th STREET NEW YORK CITY Easily—Naturally—Immediately No Dieting—No Discomfort @ It is really the easiest thing in the world for any man or woman to have-a naturally graceful figure. And such a figure can be had without the old-time com- pression, dieting, sweating, or discomfort. Hundreds of men and women have won back their smart, youthful figure by means of the Magic Figure Mold—a natural garment that really immediately. You feel the wonderful comfort. Magic Figure Mold Not a “Slip-Over”—Not a Sweat Bath—Ask the Woman Who Wears One The principle is so simple it is a wonder it wasn't 3 thought of long before—an open mesh elastic garment that brings results by gentle pressure, widely and evenly ON RX distributed. No bulging—-n0 hustil conypression—no limb restriction—no harmful after effects—just comfort / J) and a graceful figure. Secures immediate reduction of \ an two to four inches over abdomen, hips and back, and eth an tt on the inner as well as the outer side of the limbs. Also adds to the charm and grace of the slender figure. A Natural Garment ; Nothing to bind. Made to measure ia various lengths for J) \_4 men and women. Sold only through the manufacturers and { JM by a few exclsive shop: whose names will be provided upon request. Accept no substitute. Write for free, interesting booklet, which pictures and describes it. Magic Figure Mold Garment Company S4a East Broad Street Columbus, Ohio “ Mold Your Form ~ ~ > Here is the very lamp you have been wishing for to CONCENTRATE light ex- | actly where you want light, — keep your eyes “WALLACE” A PORTABLE 2 so well 1c entin Mode! B 4 The handiest lamp in the world because concealed in base is a clamp, hook and suction-cap by which it will STAND, HANG, CLAMP or STICK any place and any ang You put it And when not in use it FOLDS into a top-like ball for carrying ic trip when traveling, so that you cas always have good light wherever = you 0. 10 DAYS’ FREE TRIAL Ask for it at your favorite store, buy of agents, or order of us and a" Wallace” willbe sent you by parcel post, prepaid. Use it 10 days and if not entirely satisfied, retarag and your money will be promptly refunded, Order now belore you forget it, The WallaceNovelty Co., Inc., sti'sird, Suite 15, 22 E. 41st St., NewYork factori Childr would trade PLYMOUTH molds the figure without harmful restraint. You sce the difference — - Dry Gin You will not get Coates’s Plymouth Gin in your cock- tails unless you name it. It costs more than other He f brands. we You pay the same— Why not get the most for your money. ALEX D[SHAW/ eco ny comicbooks.¢