Life, 1915-04-01 · page 61 of 72
Life — April 1, 1915 — page 61: what you’re looking at
What you’re looking at
This page contains **no political cartoon**—it's primarily advertising and satirical editorial commentary. **The advertisements** promote travel to Spokane, the Hotel Biltmore in New York, and notably, The Prudential Insurance Company, which boasts securing $518 million in life insurance during 1914 at the lowest expense rate. **The satire** appears in the bottom article, "Another Holiday Needed." It mocks American capitalism by proposing a new national holiday celebrating "the Pursuit of the Dollar"—suggesting Americans have made wealth-accumulation their true religion. The piece sarcastically recommends formal ceremonies, "fiscal hymns," and magnates receiving "homage," with "sacrifices of Profits" incorporated into religious-style observances. The humor lies in treating profit-seeking as a sacred, organized religion rather than acknowledging it as such implicitly. It's a biting critique of American materialism and the elevation of commercial success above traditional values, presented with mock-reverent language that exposes the absurdity of this cultural priority.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Wiss Gpokane Invites You HE feels thet the real object of your 19 the California expositions will the beauties end riches of je—tbe inevitadie goal traveler, Your mener vip probably willbe made oat during the vecst The Kitchen KITCHEN is a place where the . receives visitors, reads her ail, stores foodstuffs and otherwise sof herself between 1 Kitchens were at one time presided over by poor relatives; now they are used as one-night stands. Every kitchen has a stove and a sink, A stove is a receptacle where you burn fuel and food, and a sink is a watering place visited by your plumber hetween cooks. Kitchens are also supplied with uten- sils, some of which you will still find vod condition at the end of the week it happens to be your’ lucky week, BILIMORE @ center of Business and Social Life of the Metropolis 1000 OUTSIDE ee j HE greatest amount of paid-for life insurance ever secured in a single year by any company in the world— $518,963,821 was obtained during 1914 at the lowest expense-rate in its history by The Prudential STRENGTH OF GIBRALTAR Payments to policyholders were larger than ever before, $39,273,810.05 THE PRUDENTIAL INSURANCE COMPANY OF AMERICA Incorporated under the laws of the State of New Jersey FORREST F. DRYDEN, President Home Orrick, NEWARK, New JERSEY Everybody is invited to. visit the Prudential Exhibit on Life Insur- ance and Public Welfare, Panama- Pacific Exposition, San Francisco. Another Holiday Needed = have many holidays in this land, but there is none on which we celebrate our real national religion, the Pursuit of the Dollar. Thi For many years now all our most sacred thoughts have been devoted to getting dollars, first from the is a serious omission. th and then from each other. Accordingly, we should appoint formal occasions upon which to conduct suitable ceremonies in honor thereof. Choruses could render inspiring fiscal hymns. Mighty magnates could appear before the assem- Med multitudes and receive the homage that is their due. Suitable sacrifices of Profits could be incorporated into the ceremonies, Let us not be ashamed religion, Let us come boldly forth and acelaim it before all men comichooks.