Life, 1915-03-25 · page 3 of 44
Life — March 25, 1915 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content**—it's a straightforward **advertisement for Victrola phonographs**, published in *Life* magazine (page 487). The page promotes the Victrola XVI model ($200 in oak or mahogany) by highlighting two key features: superior tone quality and tone control via adjustable needles and doors. The text emphasizes that listeners hear "the world's greatest artists" with authenticity, "just as truly as though they were singing or playing right before you." The circular insets show the patented "goose-neck" tone-arm mechanism and the famous Victor trademark ("His Master's Voice" dog logo). This is period product marketing, not satire—reflecting early-20th-century consumer advertising standards in *Life*.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
One Tone Control Two Victrola characteristics The Victrola tone isa wonderful thing. It is the tone of pure reality—throbbing with life and power. When you hear the world’s greatest artists on the Victrola, you hear them just as truly as though they were singing or playing right before you. Besides this true-to-life tone there is incorporated in the Victrola the important feature of tone- control—the ability to play each individual selection just as you personally want to hear it. These two distinguishing featurcs demonstrate the perfection of every detail in the Victrola. It not only brings you the world’s best music in all its beauty, but enables you to enjoy it to the fullest extent. a a x ‘ oe Always use Victrolas with Victor There are Victrolas in great variety from $15 to $250 and any Victor Records and Victor Needles—the com- dealer will gladly demonstrate them bination. There is no other way to get and play any music you wish to hear. . the unequaled Victrola tone. “HIS MASTERS VOICE” tc Us eat ow The patented Victor _ “ goose- neck” tone-arm in playing posi- tion, The famous Victor trademark is on every Victrola, Victor, and Victor Record. Victor system of changeable “Goose-neck” sound-box tube—the | | needles—a_ perfect reproduction is flexible metal connection between the J } possible only with a perfect point— sound-box and tapering tone-arm therefore a new needle for each which enables the Victor Needle to record is the only positive assurance follow the record grooves with un- of a perfect point. You also have erring accuracy. your choice of full tone, half tone or further modification with the fibre needle. Modifying doors—may be Concealed sounding - boards wpened wide thereby giving the and amplifying compartment of | tone in its fullest volume wood—provide the very limit doors may be set at any degree, of area of vibrating surface } graduating the volume of tone and sound amplifying compart- j to exactly suit, every require- ment, so absolutely essential to ment. Closed tight, the volume is reduced to the minimum, and n exact and pure tone repro- ‘ minimus pao a ue , when not in use interior is fully duction. protected Victor Talki J.,u.s. a. SS Victrola XVI, $200 Berliner Gramophone Co., Montreal, 9 Di 0 ry Oak or mahogany New Victor Records demonstrated at all dealers on the 28th of each month