Life, 1915-03-25 · page 2 of 44
Life — March 25, 1915 — page 2: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Vanity Fair magazine**, not political satire. The cover illustration shows a stylishly dressed woman with an umbrella in the rain, accompanied by a small dog—a typical fashion/lifestyle image for the era. The left panel is a subscription pitch comparing Vanity Fair favorably to London's *Sketch* magazine, highlighting its "exclusive stage photographs, an excellent outdoor sports department, and the best book reviews in America." The coupon offers a six-month trial subscription for $1 (versus $1.50 regular price), with different themed issues listed by month (April's "About Town Number," May's "Travel Number," etc.). **This is commercial promotion, not political commentary.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
O not compare Vanity Fair with any other Amer- ican magazine. Imagine rather the London “Sketch” with a decided flavor of “La Vie Parisienne”—then add a great many exclusive stage pho- tographs, an excellent outdoor sports department, and the best book reviews in America—and you have the beginning of an idea of what is awaiting you at the newsstands. Look for this co The April number is just out. You can get it today from your newsdealer. But if you have any trouble in securing Vanity Fair, this coupon will bring you A Special Six Months’ “Try-out” for $1 Pin a dollar bill to the “coupon” here in the corner, write your name and address (we will change the latter upon request when you go out of town) and send the coupon to Vanity Fair. You will receive immediately the April number, and after it, issue by issue, the other five numbers listed here. Bought separately, they would cost $1.50—but you may have a special six months’ try-out for $1 by using this coupon from the March 25th number of Life. You will receive April—About Town Number May—Travel Number June—Sports& Resorts Number July—Country Club Number August—Outdoors Number September—Autumn Number Coupon Is Worth Fifty Cents Mail Today