Life, 1915-03-11 · page 37 of 48
Life — March 11, 1915 — page 37: what you’re looking at
What you’re looking at
This is a **Woodbury's Facial Soap advertisement**, not satire or political commentary. The page features a romantic illustration by artist Clarence Underwood depicting an intimate couple—a woman gazing forward while a man leans close behind her—accompanying promotional text for skincare. The advertisement uses the phrase "a skin you love to touch" as its marketing slogan, positioning the soap as a solution for maintaining youthful, attractive skin through nightly cleansing routines (warm water, lather massage, ice-water rinse). The ad offers readers a larger, full-color reproduction of the Underwood painting for ten cents plus the soap's cost. This reflects early 20th-century advertising strategy: coupling product promotion with desirable lifestyle imagery and offering premium visual content as incentive. The romantic imagery suggests that beautiful skin enhances romantic appeal—a common advertising trope connecting cosmetics to social success and attractiveness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
m_boo's oie Shi for Sw 3 = 433 Write for this picture! This is Clarence Under. “4 Touch.” Mail coupon below and get copy twice the size of this one, reproduced in full colors by a new and beau- tiful’ process. Write or mail coupon today. ‘you love to touch Can be yours when you understand the skin and its needs Whatever the condition that is keeping your skin from being beautiful, it can be changed. Like the rest of your body, your skin is continually being r built. As old skin dies, new forms. y day, in washing, you rub off the old dead ski This is your opportunity. By using the following treatment regularly, you can make this new skin so strong and healthy that it will truly be “a skin you love to touch.” Begin tonight to get its benefits Just before retiring, wash with Woodbury’s Facial Soap in the following way. With warm water work up a heavy lather of Woodbury’s in your hands. Then work this cleansing, antiseptic lather into your skin—always with an upward and outward motion. Rinse with warm water, then with cold—the colder ODBURY] 9 the better. Then rub your face for several minutes with a lump of ice. Woodbury’s Facial Soap is the work of a skin specialist. Use this treatment persistently, and be fore long your skin will take on that finer texture, that greatet freshness and charm of “a skin you love to touch.” 3¢ cake of Woodbury’s is sufficient for a month or six weeks of this treatment. Write for the beautiful picture above We want you to have this beautiful painting by Clarence Underwood as a constant reminder that you, too, can have "a skin you love to touch". Mail the coupon below with ten cents : and we will forward you a copy in full colors, twice the size of this one, together with a cake of Woodbury Facial Soap large enough for a week's treatment. Mail the coupon today. Address The Andrew Jergens Co., 1303 Spring Grove Ave., Cincinnati, Ohio. In Canada, address The Andrew Jergens Co., Ltd., 1303 Sherbrooke St., Perth, Ontario. Andrew ff" Sergens Co. 1303 Spring Grove Ave., Cincinnati, Ohio ond Conade State... ida, address The Andrew Jergens Co., Y 114, SSE Shertoooke Sha Peoths Ontos COMmiGHooksreom