Life, 1915-02-18 · page 4 of 44
Life — February 18, 1915 — page 4: what you’re looking at
What you’re looking at
This page announces Life magazine's retraction of a previous promise not to publish humorous issues. The editors humorously acknowledge they've been overwhelmed by subscriber enthusiasm following their announcement—so many new subscriptions arrived that their circulation department couldn't keep up. The top cartoon shows a megaphone labeled "O, SAY!" with voices shouting "Gosh!" and "My!" expressing excitement about the retraction announcement. The lower decorative illustration appears to be a crowd of enthusiastic figures cheering. The page also promotes a title contest with $870 in prizes (first prize $500), asking readers to delay renewals briefly while the department catches up with the subscription surge. This is essentially a self-congratulatory, tongue-in-cheek editorial addressing operational chaos caused by unexpected popularity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
& E ARE PLEASED to state that the announcement made in this page last week, that Life had no intention of issuing another humorous number, has been received by all classes with the greatest imaginable satisfaction. A prominent reader, who wishes his name withheld, says: “T have been a regular subscriber to Life for many years and rejoice with you to see that you are firm in your intention not to issue another humorous number. I shall renew my subscrip- tion at once.” Only one more suggestion. Will yqu kindly delay send- ing in your subscription to Life (for terms see the inevitable coupon) for a week or so, until our circulation department has time to catch up? Since making our announcement that Life does not intend to publish another humorous number the rush of new sub- scribers has been too much for us. Just a little time, please, before you obey that impulse. Special Offer Enclosed find One Dol- i: Yar (Canadian $870 In Prizes Hf cays ores $1.26). Send Lire f for three months to Lire’s great title contest will begin elsewhere in this issue. First Prize - - $500 Second Prize - 200 Third Prize - - 100 ; 7 Other Prizes, $10 70 7 , Open only to new subscribers; no sub Total . . $870 3 scription renewed at this rate. e LIFE, 17 West 31st Street, New York One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) comlichooks.