Life, 1915-02-18 · page 2 of 44
Life — February 18, 1915 — page 2: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes Hinds Honey and Almond Cream, a skincare product manufactured by A.S. Hinds of Portland, Maine. The illustration depicts children in a performance or recitation scene—one girl stands prominently holding a mirror (labeled "The Hinds Girl"), while others sit as an audience. The advertisement's headline states it's "a Familiar Face to young and old," suggesting the product's widespread recognition. The ad emphasizes the cream's benefits for complexion care, claiming it prevents roughness, redness, and chapping while remaining non-greasy. The message targets "well-groomed mothers and daughters," positioning skincare as essential for maintaining beauty. This represents typical early 20th-century beauty advertising, though the racial/ethnic caricaturing in the illustration reflects problematic period conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a — DIET REC IC i) ) “LIFE: Hinds ii.CFCalmt in their homes. It’s a face that many well-groomed mothers and daughters have learned to associate with means for sustaining a beautiful complexion. At this season Hinds Cream is especially valuable in preventing or over- It may be used freely for it is not greasy or sticky, and cannot harm even the most delicate skin. It is guaranteed to contain all its advertised ingredients and to conform to the required standards of purity and quality. Salling eveymbere, 0+ postpaid by wt on receipt of price coming roughness, redness and chapping, Hinds Cream in bottles, 506; Do not take a substitute; there are dealers in every town who will gladly sell you Hinds Cream without attempting to substitute. Samples will be sent A. S. HINDS 208 West Street Portland, Maine You should try HINDS Honey and Almond Cream SOAP. Highly refined, delightfully fragrant acd beneficial. 25¢ postpaid. No samples. Doe eS Familiar Face to young and old who see the attractive mag- azines from month to month, or who have nen (CERT ECe a most agreeable and_ helpful Hinds Cold Cream in tubes, 25e. for 2c stamp to pay postage Y) >?) >) 29) 2) ))