Life, 1915-02-11 · page 35 of 44
Life — February 11, 1915 — page 35: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire or political commentary. The page promotes Detroit Springs—automobile suspension components—in *Life* magazine. The header "You Know Them in the Dark" is a marketing slogan emphasizing product recognition by the smooth, quiet ride Detroit Springs provide (no squeaking even when wet). The left sidebar lists a "Roll of Honor" of car manufacturers using Detroit Springs—both luxury brands (Cole, Dodge Brothers, Hupmobile, Kisselkar) and commercial vehicles (trucks from Federal, G.M.C., Krebs). This was a common advertising technique: endorsements by established manufacturers boosted credibility. The main text emphasizes technical superiority: specially designed lubricating cups, precise engineering for different car models, heat treatment, and a two-year guarantee. There is no cartoon, caricature, or political reference. This is straightforward early 20th-century industrial marketing emphasizing quality, engineering precision, and prestigious customer endorsements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
pm book: m Lures dressed of ume Roll of Honor. |) TheNames shown below | Tepresent some of the | users of Detroit Springs Pleasure Cars Cole Lyons-Knight | Dodge Brothers Marmon Hupmobile National KisselKar Oakland Pathfinder Trucks Denby Republic Federal Signal G. M. C. Standard Krebs J. C. Wilson identify them immediately. Each leaf has de- pressions near the ends filled with a heavy, long- lived lubricant that is spread between the leaves by the action of the spring. This means a smooth, velvety action and a spring that never squeaks even after a good rain-soaking. Detroit Springs are built for the particular model of car upon which they are to be used. So carefully and accurately are they designed for capacity, resilience, hardness and strength, and so perfectly are the speci- fications carried out that they can be absolutely depended on, no matter what the road or load. They are Guaranteed for Two Years Three heat treatments are given each spring, the temperature of each heating being determined by the requirements of the car for which the springs are designed. ‘The car equipped with Detroit Springs is a car of comfort, and it is a logical inference that every part is just as carefully designed for quality and efficiency. Look for Detroit Springs. Write for the free book, “From the Ore to the Motor Car,” an interesting story of the manufacture of springs. Notre Detroit Steel Products Company srings > 2220 E. Grand Boulevard, Detroit, Mich, *enl} v I NHE automatic lubricating cups on Detroit Springs