Life — January 28, 1915 — page 40: what you’re looking at

What you’re looking at

This is a **cigarette advertisement** from Life magazine (January 28, 1915), not a political cartoon. It promotes Pall Mall "Famous Cigaret[tes]" with pricing text reading "A Shilling in London / A Quarter Here." The ad uses Art Deco styling with geometric line work and displays a pack of Pall Mall cigarettes prominently in the center. A heraldic crest or coat of arms appears in the lower section, likely suggesting the product's British origin or prestige. The pricing comparison is the advertisement's key message: a Pall Mall costs one shilling in London but only a quarter (25 cents) in America, positioning it as an affordable luxury import for American consumers during the early twentieth century.