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Life, 1915-01-28 · page 38 of 40

Life — January 28, 1915 — page 38: what you’re looking at

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Life — January 28, 1915 — page 38: Life, 1915-01-28

What you’re looking at

This page mixes advertising with satirical commentary typical of Life magazine's format. **The advertisements** promote Dr. Jeanne Walter's rubber garments for weight reduction—corsets and wraps claiming to reduce flesh through perspiration. This reflects early-1900s attitudes toward women's bodies and the lucrative "reducing" industry. **The satirical articles** critique 1915 society: 1. "Bouquets for a Health Officer" attacks Commissioner Goldwater's expansive public health powers, calling him a "monomaniac" for seeking mandatory vaccinations and home inspections. It satirizes government overreach in citizens' private lives. 2. "Reverse Medal" mocks the leisured wealthy woman—contrasting her with the "tired business man" (previously satirized). She spends recklessly on fashion, attends constant social events (opera, polo, dog shows), and "scorneth her husband." It's satirical social commentary on idle wealth and female consumer excess. The Vogue fashion advertisement promises that $2 invested in their magazine will save $200 on clothing mistakes—capitalist logic applied to fashion advice.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

170 LIFE IN 1915 can be an enjoyable life—one free from the burden of unhygienic,uncomfortable,unsightly fat. Manymen andwomenwillfindbetter health andbetterappearance by removing superfluous fat in the natural, the easy, safe, hygienic way—with Dy. Jeanne Walter’s i Vemece Metioated Rubber Garments By inducing pers- piration these gar- tients cause the sale and epeedy re- duction of all unnec- essary flesh. They cover the entire body of any part. They are e dorsed by leading physi- cians. BUST REDUCER, $5 Precis Made of Dr. Walter's fainous fesh reducing rubber with cou: jucing qualities of this | | garment are remarkable, at the ‘Sone time # gives added coo | | fort and style. Neck and Chin Reducers, $3 Chin Reducers only, $2 Wrinkle Eradicator or Frown Band, $2 Ako Union Suitt, Stockings, Jackets, etc.. for the purpose of reduc! fesh anywhere desired. Invaluable to those suffering trom rheumatism. Rutter Llastic Webhiag “SEp-Ous” $8 op. Rabber Clastic Webbing “Slip-Dvers” $6 op Ve vie at cane tor further partboulare Dr, JEANNE WALTER, Dept. U, 4S West 34th Street, NEW YORK daventer zt Patentee Bouquets for a Health Officer There is no end to Commissioner Gold- water's designs upon the public, He not only wants $3,500,000 more for his spe- cial department, but he wants compulsory anti-smallpox vaccination, compulsory anti-typhoid inoculation, compulsory physical examination of every citizen (this would give the right to enter the home by force and examine by coercion), and now he seeks to compel every citizen to give up his pet dog or cat. This creature must be a monomaniac. Some lesion has taken place in his cranium and he is beyond question un- safe to place in such a position of auto- cratic power as that the Health Board has been mistakenly allowed to obtain over the people. Fortunately, the Real Estate Board seems to have some dawning sense of the monstrosity of this man Goldwater's attitude. It says (Commercial Adver- tiser, October 13, 1914), of the “ Health” Board: “The true function of this department should be to make and enforce sanitary regulations. At its inception it was not contemplated that it would take the place of the physician, the nurse, the druggist and the dentist in the family. Neither was it contemplated that it should con- trol the daily life of the citizen.” More power to the Real Estate Board! —The Open Door, Never ! There will be foolish jesting about Mr. Roosevelt's having flung himself upon the problem of the unemployed, but not by the Evening Post, —The Evening Post. N°: certainly not; not by the Evening Post. Whenever did the Post jest foolishly about anything, even about Mr. Roosevelt? Reverse Medal ‘OW that the tired business man, having been talked about until he became a bore, has been laid upon the shelf, let us take up the untired, unbusinesslike woman. She ariseth in the morning when it is yet noon, and goeth to a luncheon, after which she rideth in her auto and playeth bridge until it is yet day. She obeyeth every impulse, for that is her very nature. She fashioneth wardrobes in her own mind, and hurrieth forth to the tailor and dressmaker and milliner, who executeth them to her pleasure. She appeareth at the opera, also at dog shows, polo games and aviation matches. She flieth high by day, also by night. She tireth not. She spendeth money and scorneth her husband. eed EFORE spending a penny on new clothes, before even planning your Spring ward- robe, you ought to consult Vogue’s five great Spring Fashion numbers! Beginning with the Forecast of Spring Fashions they follow now one right after the other! In the next few months—the very period in which these numbers appear—you will be selecting your entire Spring wardrobe and paying out hundreds of dollars for the things you select. The gown you buy and never wear is the really expensive gown! Gloves, boots, hats, that miss being exactly what you want, are the ones that cost more than you can afford! Why take chances again this year when by simply send- ing in the coupon, and at your convenience paying $2—a tiny fraction of the loss on a single ill-chosen hat or gown —you can insure the correctness of your whole Spring and Summer wardrobe? $2 INVESTED IN VOGUE WILL SAVE YOU $200 For $2—a tiny fraction of your loss on a single ill-chosen IE eeeliet falon Sees. hat or gown—you may have before you at this important buying season all five of these special Spring Fashion num- bers. Not only that, but all through the Summer, the other numbers that follow them. Here are the twelve numbers of Vogue you will receive: Forecast of American Travel — May 15, Spring Fashions ——_-Feb.15 Places in our own country well “The earliest authentic news of worth a visit at least. See ay Summer Fashions "Working models for one’s whole The Snal showing of the Sum- Soren Mi In The Country June 18 moe fanart. Society takes to sports and life in the open. Spring Apr. Hot Weather Fashions July 1 “The last word on Spring gowns, “The correct wardrobe for al! ovt- and door sports. Hostesses July 18, The newest ideas in midsummer entertainment. London and Paris = Aug. 1 Europe bran’, to resume ‘A journey “thro’ pleasures and where it left off at the start of palaces.” "News for the bade. the war. a