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Life, 1915-01-14 · page 42 of 44

Life — January 14, 1915 — page 42: what you’re looking at

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Life — January 14, 1915 — page 42: Life, 1915-01-14

What you’re looking at

This page combines several distinct editorial and advertising elements from what appears to be a WWI-era Life magazine. The main satirical content is **"More Hope,"** which mocks medical progress through exaggerated logic. A French doctor's tetanus cure is presented seriously, but Life's commentary absurdly suggests the cure itself will require future cures, spiraling into perpetual medical "advancement"—satirizing the era's sometimes questionable medical claims. **"What Is It Makes Men Fight?"** advertises O. Henry short stories, using a melodramatic narrative: a woman's mockery of a man's manhood drives him to enlist and become a war hero. The copy implies romantic redemption awaits his return—typical sentimental wartime propaganda framing military service as romantic vindication. Secondary pieces include advertisements (Grand Marnier liquor, necktie products) and commentary on smokeless powder production shortages, reflecting genuine WWI supply-chain concerns. The overall tone reflects Life's satirical approach to contemporary issues while implicitly supporting the war effort through romanticized narratives of masculine valor.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘LIFE: The Perfect Dress Tee The tie with the button-on tabs Nhe tie is anchored to the front collar button, the central and only proper place, thus positive- 4y centering the knot when tied.~ FO cents and fetter: Sold in the best shops Keys @ Lockwood sew Yo: The Smokeless-powder Hold-up MOKELESS powder has got us. We have to have it, and it will not keep. Perishably speaking, it is in the same class as eggs, but it takes several months to make, whereas eggs can be produced at comparatively short notice. We cannot make a thousand tons, or a million tons—what- ever we need—of smokeless powder and put it away against the day of judgment. It deteriorates in captivity, and after a year or two becomes not only worthless, but dangerous and liable to explode. The only way is to More Hope FRENCH doctor announces a cure for tetanus. It consists of a serum A injected into the spinal column, a drug administered internally, powerful anti- septics applied locally to the wound that caused the tetanus, and placing the patient on a forty-five-degree slant, head down. If this will cure tetanus that comes from gunshot wounds, maybe it will cure the tetanus that comes from vaccination wounds, although in that case, speaking empiric- ally the slant of the patient would have to be changed to about forty-seven and a half degrees. Then, as soon as the tetanus cure is thoroughly established, we can go ahead and get up a cure that will cure from the tetanus cure, and, by continuing along that line for a few futile centuries, something might turn up to put the medical profession upon a more rational basis. What Is It Makes Men Fight? Is ‘one short ugly sentence she had stripped him of his manhood, In a moment of jest, she had cut deep into his heart. As he lay gazing at the blinking stars and the shells that shrieked and burst, there again rang in his car that mock- ing laugh which had sent him flying to the front. She had the prettiest hair, the brightest eyes, the most tantalizing smile in all San Augustine. He would SHOW the world that a lion’s heart beat in his little body. ‘The war closed and he went home—a Colonel anda hero. San Augustine was frenzied over its native son. Straight up the pat to her home, he walked —and then—the thing that happened wasn’t at all what you think. This is one of the 274 stories by that master, O. HENRY it in target practice. A chemist, even in Germany, who Fal scliacein ' " which you get in twelve handsome volumes for only a few cents a week. will discover how to make smokeless Send the cougon at once—without money-—to Ret these 274 stories throbbing with lfe—ile powder which will keep without de- in the heat battle and of love in a dingy New York garret—of the innocent shrinking with aaa ‘i _ shame, of the guilty sho joyously sin, of healthy and solly fun, of laughter clear and sase— terioration will hear of something to 4 of the weal pardoned by love—and the unforgivable crime. his advantage by calling at the War Send for them allon approval. Sead for them at once so you will get the 179 Kipling stories free Department in Washington, 90,000 Own This Edition Already reads and loves books—senators and authors, actors From the few who snapped up the first edition “Sead Counea sad You Will Uda cyns 2 $125 0 ct belore le was off the prow tothe 5 Compan sad Tos Wal Understand Why LIQVOR MADE IN PARIS dalay on China Bay to 4th Street and Hrosdway, and from Plocadilly 90,000 who have eagerly sought the beautiful Volumes offered you here — from the stylist who why universities are planning tablete to his men Purity certified ote, Chine Rag, stn tr ont Beer a ren eae toby the French ee a pry Mn : aes unong his books to the man on the street—- ory; why text books of English Literature ar ‘hole nation bows toO. Henry —haile him including his stories; why colleges are discussing Sera cot maseee Te Kae ie Government on roms Reney 8 WILLIAMS & HUMBERT ith love ond pride our greatest writer of stories. hie place in literature, why theat USS. Agents, 1158 Broadway, NewYork keep making the stuff, and at the same time keep burning the older stores of Everybody has to have O. Henry—everybody who are vying for rights to dramatize hi Kipling Free And, besides, to get your prompt action we give you, free, Kipling in six volumes— 170 stores— the greatest he ever wrote —the red, red Monica of fight and the keen blue stories of peace. he wobite tow . 7“: Send No Money tire ihcins you ever srw or tends ‘etsy than aA’ moving pictures—for these are permanent, real moving pictures of life. Better than clamice, fot thee are the living stortes of today, from Mas. Don't walt till comorr Coupon today and be glad Review of Reviews Co., *