Life, 1915-01-14 · page 38 of 44
Life — January 14, 1915 — page 38: what you’re looking at
What you’re looking at
The main cartoon, "Obey This Impulse," sarcastically mocks a Detroit Board of Commerce contest offering $500 for designing a "Made in Detroit, U.S.A." trade-mark. The caricatured figure appears to be straining with effort—the satire suggests that "lubricating your brain" (thinking hard) about this civic boosterism is absurdly difficult work, hardly worth the prize. The accompanying text articles address separate topics: one defends interpretive journalism (arguing all statements require interpretation), another dismisses claims that women become vindictive during public contests (citing historical examples), and a third advertises a satirical children's parody book. The page is primarily **advertisements and opinion pieces** rather than hard news, reflecting Life's role as a humor and commentary magazine. The cartoon ridicules provincial patriotism and commercial self-promotion—typical of Life's satirical stance toward American business culture of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“EV IAREE: : OBEY THIS IMPULSE PUT ON YOUR THINKING CAP AND PERIMAPS WITHOUT BURNING ANY MIDNIGHT OIL, OU MAY WIN 0022 The Detroit Board of Commerce offers five hundred dollars to the American artist who will design the best national trade-mark containing the words “Madein Detroit,U.S.A.” Although reading “Detroit” this mark is not intended for products of Detroit manufacture alone. But all cities in the United States will also be offered its use. It must, there- fore, be designed to allow another name to be substituted in place of Detroit without destroying the at- tractiveness of the trade-mark. It must be national in character. It must represent the whole United States. For eventually this mark will be adopted universally by American manufacturers as a standard mark for Pmenat ae goods—a dis- tinct American label Only American citizens are eligible for entrance to this contest. The contest closes Feb. 25, 1915. Write now—right now—for rules governing this " Made in U.S. A.” trade-mark contest. Address “Made in Detroit, U. S. A.” Committee Detroit Board of Commerce DETROIT, MICH. C.J. Shower Now Lubricate Your Brain COMPOSITE PIOTOGRAPIC OF THE BIRTHPLACES. OF ALL THE GREAT AMERICANS Why Women Become Vindictive All history shows that when women are engrossed with public contests and ambi- tions they become vindictive and implac- able. It was the women in the amphithe- atre that raised the hand for the death of the gladiator. It was a woman that pressed the reluctant Charles to the massacre of St. Bartholomew. It was women who fired the houses of sus. pects and slew their inmates during the Commune. Tt was the Empress Eugenie who called the terrible war of 1870 “my war ”.—The Reply. The Necessity for Interpretation 'HE characteristic fault of the President's outgivings,” says the Argonaut, “is that they require to be interpreted.” True enough, and everything else written or spoken possesses exactly the same characteristic fault. It is im- possible to conceive a statement so simple and definite as to be proof against the interpretative touch of the resourceful editor. That is precisely what editors are for. Republican edi- tors must interpret things from the Republican standpoint; | Democratic editors from the Democratic stand- point. If a statement be considered of great importance and uttered by a man of influence, interpretations by the hundreds follow from all kinds of editors, highbrow and lowbrow, capi- talistic and socialistic, partisan and patriotic, cautious and reckless. Vari- ous motives are put behind the state- ment, various aspirations in front of it, and various real and imaginary gov- erning circumstances are laid against its flank. Any editor who can not find something to interpret in whatever is set before him should immediately hand in his resignation and close his editorial career. RAWFORD: Medicine seems to be a very profitable profession. CrassHaw: Why not? The doctors have us coming and going. Swollen-Headed William A Parody on “Struwwelpeter” ¢. By E. V. LUCAS The bitter humor of its satire is the keener for its clever parody of the stories told in every German home. Irresistibly funny Net $0 cents E. P. DUTTON & CO., “s.2320" AVOID HORSE NAIL TROUBLES Have voor horses shod with “Capewelt"* They drive easiest and are. satest oatet . ey do not break tuniter the head. if in the Joss of shoes Nite the Trade Marka pattern on the (CHECKED head formed Up. lines crosting each other’ gandless of quality. PENINSULAR & ORIENTAL S. N. CO, Full information trom CUNARD LINE, 21-24 State Street, N. Y. ‘WRITE MOVING PICTURE PLAYS $50 EACH Devote all or spare time. Past experie: SPONDENCE ‘COURSES NOT REQI ATLAS PUBLISHING CO.,