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Life, 1915-01-07 · page 37 of 44

Life — January 7, 1915 — page 37: what you’re looking at

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Life — January 7, 1915 — page 37: Life, 1915-01-07

What you’re looking at

This page mixes editorial content with advertising. The main article (continued from a previous page) discusses Protestant-Catholic relations in America, arguing that ordinary members of both faiths coexist peacefully in business and social life, despite doctrinal differences. The author suggests that with greater mutual understanding, religious tensions could diminish further. The dominant content is a **Pantasote automobile Top (convertible roof) advertisement**. It uses an analogy: just as one wouldn't cheap out on a house roof, car owners shouldn't accept inferior convertible tops from dealers simply to save money. The ad warns against counterfeit substitutes and emphasizes Pantasote's durability and manufacturer guarantee. Additional advertisements include a Life magazine subscription promotion and a Cortes Cigars ad for men. The page contains no political cartoons—it's primarily advertising with editorial filler.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

TAN Protestants and Catholics (Continued from page 29.) Average Protestants and average Catholics get along very well together in this country, sharing the business and the offices and bothering their heads very little about their respective religious peculiarities. That would hardly happen unless they were both Progressing in the same general di- rection. Socially they are mutually inconvenient because of Catholic ex- actness in cases of marriage. Never- theless, they do intermingle and intermarry. To a very large intelli- gence, understanding everything, and looking on from a sufficient distance, such jealousies and rivalries as still crop out between them might afford considerable entertainment. If they knew enough about one another and about religion and the defects of all the apparatus for applying it that necessitates human participation, they would get along together with even more sympathy and less apprehension than they do. No doubt a sufficiently great intelligence might combine both their systems, eliminating the faults of each, and including all merits; but where is the intelligence that is equal to that, except as it can be drawn from the mind that stands behind them both? Some time it may be so drawn. The best binder for life is a wedding ring. The next best is the one you see here, the price of which is One Dollar Address Lire, 17 West 31st Street, New York The binder is black cloth, with gold letter- ing, and will hold twenty-six copies. “MADE AT KEY WEST-— —put on important for all that! last, but rather JMAGINE building an expensive residence—or even a $3000 or $4000 cottage, with all the A conveniences of a modern home—and then slapping on a poorly constructed roof—the kind that leaks like a sieve after a month or two. And yet hundreds of motor car owners will pay as much for a touring car as for*.a fair size house, carefully examining engine, carbureter, magneto and tires, and then let the dealer “ include” any kind of a “roof”. Just as in the case of a house roof, an auto- mobile Top looks all right when it’s new. There is one proteation GENUINE Pantasote has been made by the Pantasote Company for over twenty years. It is guaranteed with a guarantee direct from maker to owner. It is specially constructed to withstand the weather hard- ships that the “roof’’ is put to. Like all good roof ma- terials Pantasote costs a little more than inferior substi- tutes, and is therefore side-stepped by the dealer or car manufacturer who is looking for the last dollar of profit rather than for the last ounce of satisfaction-to-the-owner. CAUTION—ta purchasing an automobile Top took for this label. It's your salest protection. sere are cheap surtace coated Top materials which look like Pantascte (bot omiy when they Are sew), Scbatittion Is requentiy practised by tinseropulous dealers to incressdteir prosts at the ‘expense, Labels jike this are Seat ‘out free with every shipment of Pantascte The Top maker has no excuse toe bot ving them on Pantasote Tops. But in service the difference begins to show right away. The cheap Top gets dirty and. spotted; oil and dust ‘get ground ‘into the fabric; the Top ma- terial cracks and breaks under the. strain of raising “and lowering: and it needs but a, few changes in the weather to take out all the Top's resisting powers. for the car owner— Pantasote Genuine Pantasote is labeled. Youscan identify it and easily distinguish it from the hosts of imitations that are jing the market. The cheap substitutes for Pantasote tind a ready sale among the buyers of motor cars who think of the ‘‘roof”’ only after it has proved itself totally inadequate to give even half-way prot Think about your Top before you buy your car—like a house-roof, it goes on last, but if it is weak and flimsy it will wear out first. Specify Pantasote and see that you get it. “What's What in Top Materials" is a 24-page treatise on general subject of Top materials. It is seat withoot charg ‘quest and gives you an insight into the Top material question which does not show on the surface. Every Top looks well when it’s new—there are a namber of reasons why Pantasote keeps looking new after it has actaally been “on the road.” Send for this booklet today. THE PANTASOTE COMPANY 101 Bowling Gi New York, At present they must jolt along to- gether, discouraging bigots and making the best of differences which are al- most as nothing compared with the great essentials of aspiration and belief in which they agree. E. S. Martin, Real Power NO??: Do you think it is true that a great, nay a gigantic force, like the press of this country, is con- trolled by the advertisers? Tovo: Why not the press? My wife is. Cua: Were you ever at an after- noon tea? Gremp: No, but once I was in a place where sixteen phonographs played simultancously.—Harvard Lampoon, reen Building Assyrian Poet: 11's Not THE WRITIN’ OF 'EM, BUT IT’s THE TA "EM AROUND