Life, 1914-12-03 · page 16 of 92
Life — December 3, 1914 — page 16: what you’re looking at
What you’re looking at
This is primarily a **subscription promotion page**, not a political cartoon. It advertises Life magazine's Christmas gift subscription offer. The page features: - **Border illustrations**: Silhouettes of people in various comedic poses—falling, running, gesturing—typical of Life's humorous style - **Central message**: Encouraging readers to gift Life subscriptions to friends, promising weekly entertainment ("cheered up every Tuesday morning for 52 weeks") - **Promotional incentive**: A premium colored picture titled "Where Love Is" included with yearly subscriptions - **Special offer**: One dollar for three months (new subscribers only) The satire here is **gentle and self-promotional**—Life presents itself as the antidote to boredom, using playful imagery of physical comedy and chaos. The "Obey That Impulse!" headline is characteristic of early 20th-century advertising's direct appeals to consumer spontaneity. The silhouettes suggest Life offers escapist humor and entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
zi 52 weeks. What You Do Send us the money at the rates noted in the coupon below, for as many subscriptions as you wish entered for this purpose with the names and addresses. A LFESEIEA A This Is the Card which we send to any friend of yours to whom you wish to send Life as a Christmas present. This card in its original form is handsomely printed in colors, and is a notice to the one who receives it that he will be cheered up every Tuesday morning for What We Do Enter your friends’ names on our subscription list and forward them the card which is repro- duced on this page. Obey That Impulse ! “* WHERE LOVE IS,” handsome premium picture in colors, given with each yearly subscription. Special Offer Enclosed find One Dol- lar (Canadian $1.13, Foreign $1.26). Send Live for three months to Open. only to new subscribers; no sub Gue Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) RS scription renewed at this rate. LIFE, 17 West 31st Street, New York 7 Comicbooks.com