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Life, 1914-12-03 · page 12 of 92

Life — December 3, 1914 — page 12: what you’re looking at

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Life — December 3, 1914 — page 12: Life, 1914-12-03

What you’re looking at

This page is primarily **advertising content** from a vintage *Life* magazine (page 980). The dominant ads feature: 1. **Rubberset Safety Toothbrushes** — emphasizing bristles that cannot shed, addressing a genuine safety concern of the era (loose bristles potentially lodging in gums/throat). 2. **Paris Garters** — men's clothing accessories promoted as Christmas gifts. 3. **"Abroad at Home"** — a book advertised as "the gift-book of the year," featuring American adventures. 4. **Sozodont** — a tooth powder/paste product. The center contains a satirical piece titled **"See the Spug!"** discussing members of the "Society for the Prevention of Useless Giving," humorously critiquing Christmas gift-giving practices. The dialogue mocks both pretentious gift-givers and recipients. The page is primarily **commercial** rather than political commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Ms 1,530 Dangers! Each danger iota reason for using the Safety Tooth Brush One tooth brush bristle lodged in your gums, throat or stomach may cause painful consequences, as your dentist, physician or surgeon can tell you. But you don’t need to take chances with _bristle-shedding tooth brushes. Use the RUBBERSET RADE MARK. SafetyToothBrushes —they cannot shed their bristles. Every one of the 1,530 bristles is gripped _ everlast- ingly in hard, vul- canized rubber. You cannot pull one out. Three shapes of bristle tufts—plain, curved. and tufted. All handles of Alberite Ivory and each brush aseptically clean, sterile, and sanitary. Sold at any store that sells tooth brushes. Look for the name RUBBERSET—if_ the name isn’t R-U-B-B-E-R-S-E-T it isn’t the genuine Safety Tooth Brush. 25c. for 3-row style 35c. for 4-row style | RUBBERSET COMPANY RAG. 7,C0, Prope Newark, N. J. The arrow points to one of the many in- dividual brush — sec- tions, showing how each bristle is gripped in hard, vulcanized rubber and come out. cannot See the Spug! SFE and behold the Spug! Is that one of those Spugs of whom we have heard so much? Yes, that is a duly authenticated mémber of the Society for the Pre- vention of Useless Giving. Do they all look like that—I mean so smiling and happy? Oh, yes. Did you think otherwise? Quite so. I expected to see a cynical- looking misanthrope—some one who had soured on himself and the world and all things beautiful. You have certainly approached the subject from an irrational standpoint. It is the useless givers who have the careworn, anguished look. Spugs are happy because they have lifted them- selves out of the rut and become emancipated from a commonplace ex- istence. And are they no less generous than their more benighted brothers and sisters? By no means, On the contrary, the Prevertion of Useless Giving naturally leads .» the Promotion of Useful Giving. If They Told the Truth “WES, sir, delighted to have you marry my daughter. She can- not cook, sew nor talk, and is naturally selfish and disorderly. It’s our own fault, of course, in bringing her up, and we shall consider ourselves for- tunate to get some innocent senti- mentalist like you to take her off our hands.” “So that’s your baby, is he! What an awful-looking imp! Glad I don't own him.” “Oh, yes, it’s quite true, I assure you, My wife and I have lived to- gether for the past twenty years, and during that whole period not a day has gone by that we haven't had a cross word with each other.” “I'm sorry we can’t print your ar- ticle, sir, as we feel sure our readers would enjoy it, but the advertising de- partment would not allow us to do it.” “Sorry, sir, to charge you three times what these groceries are worth, but war doesn’t come very often, and when it does we must make the most of it.” “Can’t I persuade you to stay all night?” : “I should hate to think you could. I've tried to sleep in one of your beds before.” “Darling, if your income is what I have been fondly led to dream, then I cannot live comfortably without ON ne Na er ais Not a costly thing to give but a valued gift to receive RIS GARTERS © metal can touch you handsome Christmas A ina box Holiday buying this year is more than ever practical. Ask you ler for PARIS GARTERS in the beautiful gift box; 25 and 50 cents. Company, Makers New York The gift-book of the year ABROAD AT HOME The American adventures of two happy fellows, Julian Street, writer, and Wallace Morgan, artist. ‘What Mark Twain did for Europe in “Innocents Abroad,” Julian Street has done for America in “Abroad at Home.” $2.50 net, postage 12 cents The Century Co., Pubtishers GOZODONT liquid gets in between the teeth—back» where deca starts—and protects you. It hard- ens the gums as nature intended them to be. Sozodont Powder or Paste polishes and brightens the teeth. Use Sozodont Tiquid in the morn- ing—and powder or paste in the evening—it's the ideal combination. Sa.Tsiew Ger tet es Gas tea HALL & RUCKEL, NEW YORK ted Proft Sharing Coupons packed with every lu RUBBERSET BRUSH. Good for valuable premiums. you!” comicbooks.com