Life, 1914-12-03 · page 11 of 92
Life — December 3, 1914 — page 11: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satirical content. It promotes Detroit Springs, a car suspension component manufactured by Detroit Steel Products Co. (located at 2220 East Grand Boulevard, Detroit, Michigan). The ad emphasizes that Detroit Springs are "self-lubricating" through built-in lubricating cups at each leaf, making them "silent" and eliminating squeaks. The marketing pitch highlights durability (guaranteed two years against settling or breakage) and scientific precision in manufacturing. The visual shows a close-up of a spring with the distinctive lubricating cups labeled. This is straightforward industrial advertising aimed at automobile manufacturers and purchasers, reflecting early 20th-century automotive advancement and engineering innovation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AiaKiA LIFE YSU t Springs Without A Squeak SILENT because self-lubricating. This great advantage is new even to Detroit Springs, and in itself is sufficient reason for you to see that they are on the car you buy. A cavity is stamped into each leaf, and filled with a long-lived lubricant. The more the spring is in action the more lubricant is distributed, insuring silence and smooth operation, reducing friction, prolonging the life of the spring. Look for the “Lubricating Cup” at End of Each Leaf Detroit Springs are as carefully and scien- mavufacture is a special, specified process, de- tifically made as the hair-spring of a watch. termined by expert engineers for the partic- From the composition of the steel to the ular make of car for which the springs are fitting and assembling, every step in their designed. Detroit Springs Are Guaranteed for Two. Years against settling or breakage. Detroit Springs are easily Look for Detroit Springs when selecting a car. They identified by the Lubricating Cups. mean comfort and safety. Write for our book “From the Ore to the RESILIENT Motor Car.” It tells in an understandable way of the intricacies of good spring making. DETROIT STEEL PRODUCTS CO. 2220 East Grand Boulevard, Detroit, Mich. ii CONMEDOOKS.Conn)