Life, 1914-11-26 · page 40 of 44
Life — November 26, 1914 — page 40: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. Life Publishing Co. is promoting their 1915 calendar line featuring four designs: "Sketches from Life," "The Gibson Calendar" (by the famous illustrator Charles Dana Gibson), "Life's Calendar," and "Life's National Calendar." The text emphasizes the calendars' appeal as Christmas gifts—combining "good cheer and thought"—and notes they sell quickly. The copy playfully invokes the phrase "take time by the forelock" (an idiom meaning seize opportunity) while advertising time-saving benefits. The page shows no political commentary or satirical content. Instead, it represents typical early-20th-century magazine merchandising: Life magazine leveraging its brand and popular illustrators to sell premium calendars ($1.25, substantial money then) as luxury gift items.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
troop pable and three refus to ac Sa 1 cende || } rectsmcanar 95 ry : inc | made instit noun been ing « regin the | Calendars me for 1915 i ees i are now ready . || 3 with Lifes National : M were Calendar 915, and a. forty on tl tors Life’s Calendar Life’s National Calendar Time Is Fleeting This means that, if you want any of the Life calendars this year, you should take time by the forelock. These calendars sell rapidly. This is the first announce- ment that they are ready. We know a man who has for years made a practice of sending them, as they are issued each year, to a list of friends as a Christmas remembrance. Each calendar contains just the right combination of good cheer and thought to make the ideal Christmas gift. What They Cost to You Besides, it is with your friend during the year. Each calendar comes in a Saves time. maseh and pus in an ae Address, Size of calendar, 12 x 15 LIFE PUBLISHING CO. on heavy coated a7, WGSteolst sircet stock, every picture can be New York taken out of the calendar and framed separately. Each calendar $1.25 net. Sent, postage prepaid, on re- ceipt of price. comicbooks.com