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Life, 1914-11-19 · page 42 of 44

Life — November 19, 1914 — page 42: what you’re looking at

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Life — November 19, 1914 — page 42: Life, 1914-11-19

What you’re looking at

This page contains **three distinct pieces**: a champagne advertisement, and two opinion essays with accompanying illustration. **The Champagne Ad** promotes Great Western Champagne from Pleasant Valley Wine Co. (New York), claiming it won international gold medals competing against French champagne. **"The Forest and the Tree"** (by R.B.) critiques oversized dictionaries. The author argues that English efficiently uses only ~25,000 words, so comprehensive dictionaries including 100,000+ words are "lumber"—advocating for a slim, practical dictionary restricted to words that actually serve communication. **"All Things to All Times"** satirizes political and social opportunists who simply align with whatever currently exists or prevails. These "sheep-like" people support peace during peace, war during war, monopolies when formed, labor unions only when strong—always taking the path of least resistance rather than principled stands. The accompanying sketch shows two figures in conversation, illustrating this conformist mentality. All three pieces reflect Life's satirical mission critiquing American society's pretensions, wastefulness, and lack of independent thinking.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

-LEFE- In The Spotlight of Honor In competition with foreign champagne, Great Western received the highest recogni tion. For brilliancy, bouquet, flavor, fragrance —for all the qualities that make champagne recognized as out of the ordinary. Great Western hampagne Extra Dry - *¢et,"eserre ‘The aby American Champazne ever Awarded 0 Gold Medal at Tercign [xpesi- ‘Gons, Paris (xpesitien, france, 1867. Paris Capesitien, france, 1839. Paris }. Branelies Lepesi- Capesition, Fromce, 1900, Viena Cipostion, Aastra, 18; bet, Belgian, 1597. Bruxehes Capesiion, Betpiem, 19 Pleasant Valley Wine Co. Rheims, N.Y. OLDEST AND LARGEST MAKCRS OF CHAMPAGNE IN AMERICA The Forest and the ‘Tree OW that families are being con- structed conformably to the doctrine that quality has quantity defi- nitely beaten to a frazzle, why cannot something be done about dictionaries and newspapers, to get them away from the notion that merit and im- mensity go hand in hand? Dictionaries especially, Words, of course, are wise men’s counters, but how about the three hundred and. fifty thousand of these that don’t count? A book which de- fines as many as one hundred thousand words, let alone four or five times that number, is not a dictionary of lan- guage, but a dictionary of lumber, If English is an. efficient vehicle of thought, it is so in virtue of twenty- five thousand words or fewer. Its lrawn lies in these—the rest are so much adipose. Somebody, some day, is going to defy the authority of Samuel Johnson and Noah Webster, those illustrious princes of verbosity, and get out a real dictionary. Instead of exploring aca- demic etymologies and technical jar- gons to see how big he can make his hook, he will restrict himself to the terms which actually serve the purposes of minds with something to say. His work will be in the best sense com- plete—the first complete dictionary in the world, And it will make a hit, R. B. All Things to All Times N addition to those who are all things to all men there is another class, including many of the same people, who are all things to all times. “They are always heartily in favor of what. exists. In time of peace they are strongly in favor. of peace. In time of war they are belligerent and bloodthirsty. They favor trusts in those commodities which are trustified and are opposed to trusts which haven't been formed, They support municipal ownership in cities that have municipal ownership and private ownership of public utilities in cities which follow that policy. They are against the labor unions that are not strong and they oppose the closed shop until it is closed, They are never for the under-dog until it gets on top. Such people, flocking along the lines of least resistance, are little brothers to the sheep and are regularly sheared by those whose self-confidence allows them to move along lines of somewhat greater resistance, roNn, . oo ‘More Chapters from My Life No autobiography of recent years excited such enthusiasm as Mr. McClure’s remarkable life story published last year. But there were necessarily many incidents and im- pressions of the more intimate and Jess formal sides of his varied life which could not find a place in that memorable book. These are told in this second serics—fully equal in interest to the first. Chapter I, en- titled "On the Petrograd Express,” appears in the December McCLURE’S firrren cents comicbooks.com