Life, 1914-11-12 · page 43 of 48
Life — November 12, 1914 — page 43: what you’re looking at
What you’re looking at
This page is primarily **product advertising** with minimal editorial content. The main feature is an advertisement for **Cat's Paw Rubber Heels**, a safety product claiming to reduce accidents on slippery surfaces. The silhouette of a black cat serves as the brand's trademark and safety symbol. A brief editorial section titled "Truth in a Nutshell" quotes **President Faunce of Brown University**, criticizing how automobiles and wealth corrupt college students—suggesting young men with cars and money become irresponsible "civic destroyers." This reflects early-20th-century anxieties about automobiles as corrupting influences on youth. A small satirical item about amateur theatrics jokes that a woman is "splendid" because she can make tragic plays unintentionally funny. The remainder comprises diamond dealer advertisements (Jason Weiler & Son) and a cautionary notice from Life's publishers warning against subscription scams.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TEPEREE = Safety First at's Paw Heels have greatly reduced You will be amazed to know hoy the number of accidents from slippig Rwet sidewalks, ice or polished floors, The Foster Friction Plug won2gflet: slip. It is set in Cat’s Paw Rubber Heels right where the weight fall ight where the wear comes, Not only prevents slipping but makes 'eny wear: longe: ‘The first shows th Foster Orthopedic Heel wilah afords safety against who are support where needed. , Especially valuable for heavy Geople and those The second arr polnts tothe famous Black Cat which Is your safe guide ij uying..| Whenever you see a Black Cat thjbk of Cat’s Paw Heels, Wherever you see thi The third js sign, you know the genuine are sold. ist on Cat's Paw Heels from your fealer. Black or tan, soc. attached. Cost no more than ordinary kinds. Fuster Orthopedic, 75¢. CAUTION Lire employs no direct travelling repre- sentatives; it does not offer prizes, college courses or other inducements for agents to canvass for subscriptions. Anyone soliciting subscriptions on any such basis should be turned over to the authorities as a swindler. Be sure to place your order with a reliable bookseller, news agent or solicitor, if you do not mail it to Lire direct. LIFE PUBLISHING COMPANY, 17 West gist Street, New York Origngies and Patentess of the Foster Friction Plug ‘which prevents slipping. CATS Pay, : CUSHION MEEL poster RUBBER (, Truth in a Nutshell In the last ten years probably as many students in American colleges have been demoralized by the auto- mobile as by alcohol. The dazzling attractions of a luxury-loving age constitute the greatest possible dan- ger to American education.—Presi- dent Faunce of Brown University. OLLEGE presidents do not always hit the nail on the head, but President Faunce has apparently done it this time. The young college stu- dent, with plenty of money and an auto, is about as dangerous and thor- oughly unwholesome a civic destroyer as we have. His father—whoever he is—is mostly to blame. A Great Gift “THEY say she is splendid in amateur theatrical.” “She's a wonder, She can make the most painful tragedy a source of ‘gen- uine amusement.” “I LOVE THE COWS AND CHICKENS, BUT THIS 1S THE ‘LIFE’” BY DIAMONDS maecr FROM JASON WEILER & SON Boston, Mass., one of America’s leading diamond importers and save 20 to 40 per cent. on retail or jewelers’ prices For over 38 years the house of Jason Weiler & Son of Boston bi f the leading diamond importing ling to jewelers. However, a lai business is done direct by mail with customers at direct importing prices! Here are three diamond offers— t to you by mail—which clearly demonstrate our petition to name prices oa diamonds that should eurely terest any present ar prospective diamond purchaser:— Ladies, or Men's 2% carats Style Settines $239 ws dered This 2% carats gen. uise diamond fs of reat beilllancy Sed. pertecty cw Setting. Our price Ses 8 $239 tim ls carat genuine diamond fs of great bel ‘vill be refunded. t 14'%. solid gold eect Movey refunded ft you cam dopilcite We tor iess than Wane. Our price, direct to You By tl Money refunded if not entirely satisfied We refer you as to our retisbiti to any tank or newspaper fa b It desired, rings will be sent CO. D. with privilege of examination. Our diamond guarantee for 5 years full value goes with every purchase. This catalogs benutifallyiltus- trated: Tells how to judge. te Keet and buy diamonds. ‘Tells how they mine.cutandmarket yk, show- ing weights. ‘and prices ($10 19 $l), is Considered an authority. Aco re be mailed to you FREE on receipt of your name and address. 371 Washington Street, Boston, Mass. Diamond Importers since 1876 Foreign Agencies: Antwerp and Paris comicbooks.com