Life, 1914-11-12 · page 41 of 48
Life — November 12, 1914 — page 41: what you’re looking at
What you’re looking at
This page contains a book review (left) and a large advertising section (right). The **review** mocks Earl Derr Biggers' new farce novel about Lord Harrowby, who insures his engagement to Miss Cynthia Meyrick against her jilting him. An insurance agent named Richard Minot becomes attracted to Cynthia but honorably resists temptation. When Cynthia discovers the insurance policy, she's insulted and leaves Harrowby for Richard instead. The reviewer (Arthur Guiterman) delivers a backhanded endorsement: the book is mindless entertainment—"won't make you think one bit"—which he presents as its selling point. The **advertisement** for Duofold underwear dominates the right side, featuring a male model and extensive copy explaining the product's wool-cotton hybrid construction as scientifically superior to all-wool alternatives. The ad emphasizes comfort, moisture absorption, and temperature regulation. The small cartoon at bottom-left advertises Likly luggage with a comedic travel scene.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rhymed Reviews Love Insurance (By Earl Derr Biggers. Bobbs-Mer- rill Co.) XTRAVAGANZA piping hot! The latest farce by Earl Derr Biggers! A Girl, a Lord, a lively plot, A dozen laughs and several snig- gers! Lord Harrowby was booked to wed Miss Cynthia Meyrick—Oil King’s daughter— But feared the girl might drop him, dead ; For maidens’ tawter. hearts will teeter- And so he had the Match insured! A daring Agent pledged him boldly A decent fortune, well-secured, In case the lady spurned him, coldly. Here Richard Minot comes in view; The rash Insurance Agent, dreading To lose the gamble, bound him to Make sure that nothing stopped that wedding, Well, Richard found the girl a dear; While Cynthia sweetly pondered, “Why not Discard my silly British peer And take this charming Mr. Minot?” But honest Richard knew he must Beware of such divine temptations ; He would not violate his trust, And disentangled complications ‘Never mind! Its Likly Lu AIR:S # SOFT PACE ———> COTTO WARM: YOUR CORON StNSEs WOOL “ Duofold Underwear Combines All the Protection of Wool and All the Comfort of Cotton ETTER protection against sick- ness and more REAL comfort are given by Duofold than by any other underwear. Duofold is a double garment, made of two fabrics which together weigh much less than ordinary underwear. The outer fabric is warm, light weight wool. The inner lining is soft, thin cotton. No wool touches the skin. repels the Winter’s cold and retains The two fabrics are joined by wide stitching through which the air circulates and keeps the garment fresh and dry. Your physician will explain the scientific reasons why this two-ply garment is more comfortable than ordinary underwear. Colds are caused by sudden chilling after overheating, and no other underwear keeps the body at so nearly natural heat under all changes of temperature as Duofold. The cotton lining absorbs the moisture of the body and protects the flesh from the irritating wool. The woolen outer fabric the natural heat of the body. Its woolen outer fabric keeps you from get- ting chilled as quickly as you do in an all-cot- ton garment. The cotton lining keeps you from perspiring so excessively as you do in all-wool underwear. Duofold keeps you warm, but it doesn’t scratch like all-wool underwear, the cotton inner fab- ric is soft as a rose. And Duofold doesn’t pinch or shrink like all-wool underwear. Duofold is made in union and two-piece suits in several weights and all sizes for Men, Women and Children, Sample of Duofold Fabric FREE ! sr s.cin'te sequen, DUOFOLD HEALTH UNDERWEAR co. 23 Elizabeth St., Mohawk, N. Y. Sl Gere for's Yon: Till Cynthia learned her Fiancé Had taken out that Love Insurance, Whereon she cut him right away, Exasperated past endurance, And married Dick, as right and fit, To dwell in bliss till Death's divorce- ment.— The book won't make you think one bit, And isn't that a fine endorsement? Arthur Guiterman, % \ aa FASHION NOTRS ey comicbooks.com