Life, 1914-11-12 · page 33 of 48
Life — November 12, 1914 — page 33: what you’re looking at
What you’re looking at
This is a **Westinghouse Electric advertisement**, not satire or a cartoon. It appears in *Life* magazine's advertising section (page 865). The ad promotes electrical household appliances as Christmas gifts, targeting people who already have electricity in their homes but may not realize its practical value beyond lighting. It lists products like coffee urns, percolators, irons, and sewing machines—items that seem mundane today but represented significant labor-saving innovations in the early 20th century. The central image shows a woman surrounded by Westinghouse electrical appliances, emphasizing how electricity could simplify domestic work. The ad encourages readers to visit electric light companies and shops for gift displays before purchasing. This reflects a historical moment when home electrification was expanding, and manufacturers were aggressively marketing electrical appliances as modern necessities rather than luxuries.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Your gift-giving problem is solved if your friends have electricity in the home. Possibly the use of electric light has been the limit of their discovery of the practical value of electric current. Or they may know from experience that electrical household appli- ances are absolute necessities in the modem home. Westinghouse Electric Ware in either case, will be highly appreciated and will be useful every day in the year. For the social function, for the emergency call, and for practical daily use, the Westinghouse heating devices fulfil every require- ment. have many special features to recommend them, among which are unusual economy, artistic as well as practical design, and long years of service. . Many electric vacuum cleaners and washing machines will be ted as Xmas gifts this year. It is well to know that the Pes of these i are bead by Westinghouse motors and to inquire for name of the motor before buying the machine. Electric Light Companies and Electric Shops are making special gilts. See them Send peers lel ws. ec 74 _ displays of Westinghouse Electric Ware for before making your Xmas purchases. We have a catalog that will help for it. Address Dept. EV. Westinghouse Electric & Manufacturing Co. East Pittsburgh, Pa. Branch Offices in 45 American Cities Representatives all Over the World comicbooks.com