Life — October 22, 1914 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Class Car Now at Top Last Month, $3,875,000 Buyers of class cars paid in September $3,875,000 for the HUDSON Six-40 alone. To meet their demands, we built in September five times as many HUDSONS as last year at this season. Yet we could not build enough. If the verdict of buyers shows the car which excels, these sales give to HUDSON, we believe, top place in the quality field, Further Evidence Another fact is that thousands of men waited weeks to get this car. On August 1, with this new model only one month old, we had 4000 unfilled orders. Plenty of cars could be delivered at once, but these men wanted HUDSONS. They considered this car worth the wait. But this evidence is most convincing: In a single year this HUDSON Six-40 has multiplied our sales by five. Yet the HUDSON was last year, and for years before, a leader among class cars. A model which quintuples such prestige is a model to marvel at. Its Chief Attractions This HUDSON Six-40 holds the record for lightness in a T-seat car. And lightness, secured by better materials and better designing, is a major attraction in class cars today. It is economical. Its new-type motor has reduced opera- tive cost about 30 per cent. Its lightness cuts down tire cost. It is refined to the last degree. The HUDSON engineers, 48 of them, have studied and perfected every part and detail. This entire corps has worked four years on this model. The lines are appealing, the finish, the new ideas in equip- ment. To beauty lovers and luxury lovers this car has re- sistless attractions. And the price, a new price for a class car, brings higher-priced cars into question. Men see in this model what modern efficiency and HUDSON big output can save them. Howard E. Coffin’s Four-Year Car But the main attraction in this HUDSON Six-40 lies in its famous designer. Many thousands of men who have watched motor car progress consider Howard E. Coffin the genius of this line. They feel that for ten years he has led the advances, This HUDSON Six-40 shows his latest and best. In a hun- dred new ways it shows his final conceptions. He has devoted four years to this model, and he had 47 able engineers at work with him. Every item and detail has been developed by specialists in their various lines of motor car building. Whatever you see here is Howard E. Coffin’s approval of what is the best in these experts. A man feels pretty content with a model on which Mr. Coffin has passed his approval. This is New-Car Time This is the time to buy a new car. All the new-year models are out now. The 1915 improvements are on show. These are fine months for driving and you don’t want to miss them. If you want an enclosed body, it should be chosen early. We build luxurious closed cars, but not a great many. The demand for open cars taxes us to the limit. Late comers, we fear, will find the closed models sold. Go to your local HUDSON dealer this week and see which style best suits you. We are shipping by express now to save delays when a dealer can’t deliver promptly. Five New-Style Bodies Seven-passenger Phaeton, $1550; 3-passenger Roadster, $1550; 3-passenger Cabriolet, $1750; 4-passenger Coupe, $2 new Town Car, $2550, All f. 0. b. Detroit. Canadian Pri Phaeton or Roadster, $2100 f. 0. b. Detroit, Duty Paid. HUDSON MOTOR CAR COMPANY, 8339 Jefferson Ave., Detroit, Mich. comicbooks.com