Life — October 15, 1914 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Goodyear Tires Bear Every Day About One Thousand Miles of Motor Cars Hundreds of Thousands Are Daily Protected by Their Safety, Sturdiness and Strength These are the Victors Bear this in mind —you men who wonder which tire is really best. Many tires for many years have fought for users’ favor. And Goodyears are the victors. Today the Goodyear is the favorite tire, outselling any other. And this verdict of users is not a snap judgment, likely to be reversed. It comes after 15 years of use. After men have put four millions to the test. After mileage comparisons and trouble comparisons on hundreds of thousands of cars. The final verdict—shown by present sales and pres- tige—is that Goodyear tires excel. How They Won the Fight The fight has been against mighty enemies, the chief of which are these: Road Wear Rim-Cuts Loose Treads Punctures Blow-Outs Skidding We have for years—in our laboratory —spent $100,000 yearly to leam how to combat these troubles. Step by step we have gained on them. We have reached today—in No-Rim-Cut tires—what we regard as the limit in low cost per mile, We have wiped out rim-cutting by a method which we control. We have ended the blow-outs due_to wrinkled fabric. We did this with our “On- Air” cure—a process we alone employ. It adds to our tire cost $450,000 per year. We have reduced by 60 per cent. the tisk of tread separation. By a patent method —used in Goodyears only—hundreds of large rubber rivets are formed to combat this common trouble. THE GOODYEAR TIRE & RUBBER CO. AKRON, OHIO Toronto, Cenada London, England Mexico City, Mexico DEALERS EVERYWHERE Branches and Agencies in 103 Principal Cities Write Us on Anything You Want in Rubber (joop YEAR AKRON, OHIO No-Rim-Cut Tires With All-Weather Treads or Smooth All-Weather Treads Came Then we invented this All-Weather tread. We toughened it by a secret Goodyear process. We made it double-thick. Thus we created a new resistance to both wear and puncture. We made it flat and regular, so it runs like a plain tread. There is no vibration. It is made for all wheels and all seasons. We made the blocks deep and enduring. We made them sharp-edged, to grasp wet roads with resistless grip. We broad- ened the bases so strains are distributed the same as with smooth-tread tires. Thus we evolved a matchless anti-skid, It's the one you'll adopt when you know it. These are more than quality tires. They combat in exclusive ways your major tire troubles. They have now been tried and adopted by at least 400,- 000 motorists. Try them on your car. Any dealer will supply you if you say, “I want the Goodyear.” comicbooks.com