Life, 1914-10-08 · page 37 of 44
Life — October 8, 1914 — page 37: what you’re looking at
What you’re looking at
This page mixes editorial commentary with automotive advertising. **"Here's Honing" (Editorial):** The text satirizes banker proposals to treat their note liabilities as assets for reserve purposes. Life's editors mock this as illogical and dangerous financial maneuvering. The piece congratulates itself that even "obtuse editors" and financial workers recognized the scheme's absurdity—suggesting bankers were attempting to obscure bad practice behind expert jargon. **Moline-Knight Advertisement:** The dominant content advertises the Moline-Knight automobile, emphasizing reliability and value without premium pricing. It references a 337-hour endurance test and production limits (1,200 cars). **Bottom Cartoons:** Two simple sketch-gags about a young man (Archie) driving his mother's car—suggesting comedic situations arising from inexperienced youth operating a vehicle. These are lighthearted filler rather than satirical commentary. The page exemplifies Life's dual purpose: sharp social/financial criticism alongside commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Here's Hoping HERE is a chance that we of the general public may yet learn some- thing about the money question and consider ourselves competent to pass upon an ordinary proposal of the bank- ers. This bit of optimism is inspired by our attitude toward the recent solemn suggestion by “ recognized financial ex- perts” that national bankers should be allowed to treat their note liabilities as assets and use them as part of their reserves, Quite a number of our most obtuse editors saw through this at once, and prominent members of the Finan- cial Workers of the World who usu- ally balk at nothing had to admit that the suggestion was not only illogical but “fraught with danger”. Distinctiveness without paying anything extra for reputation The Moline-Knight cars now in the hands of private owners have made good. Every claim made by us has been substantiated. Moline - Knight The Moline-Knight is a car that is instantly recognized the boulevard. It is sym- bolic of reliability, comfort and luxurious- ness, and is as near perfection as human brains, energy and automatic machine: are possible to make it. All steels, wood, upholstering leather and other materials used in the Moline-Knight cannot be better because the world’s markets and crafts- manship have not yet produced anything superior. This is the motor that made the phenom- enal 337-hour non-stop run in the labora- represents progress tory of the Automobile Club of America, New York, averaging 38 horsepower under load and at the end of the test reaching 53-6 horsepower at 1682 revolutions per minute. Get our literature Because of our limited production—not over 1200 cars during 191$—and the increasing and insist- ent demand for Knight motored cars at a fair price—the Moline-Knight $0 H. P., Four-Cylinder ‘at $2500 will be oversold early. So write at once for descriptive booklets and get acquainted with this splendid car. D al Write for advance information on l€al€YS the complete Moline-Knight line. Moline Automobile Company IT SOMETIMES LOOKS QUEER East Moline, Illinois WHEN ARCHIE DRIVES HIS MOTHER'S RUNABOUT comicbooks.com uj