Life, 1914-10-08 · page 2 of 44
Life — October 8, 1914 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not a satirical cartoon. It promotes Colgate's Cold Cream in Life magazine, featuring a portrait of an elegant woman with 1920s-style finger waves and makeup. The ad emphasizes three qualities: "Cleanliness, Comfort, Charm"—typical marketing language for beauty products of this era. The product line shown includes a jar and tube of Colgate's Cold Cream. The advertisement promises Colgate quality and invites customers to "ask your dealer the price." A trial tube could be purchased for 4 cents from Colgate & Co. in New York. This reflects early 20th-century marketing strategies targeting women's beauty and personal grooming, positioning cold cream as essential to maintaining an attractive appearance.