Life, 1914-09-24 · page 41 of 45
Life — September 24, 1914 — page 41: what you’re looking at
What you’re looking at
This page contains **two distinct sections**: social commentary/advertising on the left, and a major beer advertisement on the right. **Left side:** Features Dr. Jeanne Walter's rubber garment advertisements (bust reducers, chin reducers) promising to eliminate fat. Below this sits a satirical piece mocking German and European culture, praising French workers and German housewives for finding joy in art and domestic life—presenting a romanticized view of continental society. **Right side:** A **Schlitz beer advertisement** emphasizing that brown bottles protect beer from light damage, which causes decay. The ad claims "pure beer is a healthful food" and warns against buying beer in light bottles (likely targeting competitors). The phrase "The Beer That Made Milwaukee Famous" was Schlitz's actual slogan. **Historical context:** This appears to be from WWI era (references to "Germans," "Cossacks," Louvain destruction suggest 1914-1918). The Staats-Zeitung quote defending German militarism is presented as commentary on propaganda. The beer ad's emphasis on brown bottles reflects genuine brewing science but also competitive marketing during Prohibition's approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
553 HE COMFORTABLE LIFE) men and women alike means living free from the annoy- ¢ and unsightliness of disagreeable, unhealthful fat. Re- fibred bronzes they bend in awed de- light, and study the rare workmanship of New Art jewels that will deck the breasts and throats of beautiful women “Pious and Beautiful” The Staats-Zeitung says editorially of the destruction of Louvain by the Ger- mans: ing your fat means not ony better health, but vastly Yat casily, hygienically, eafely, with” and shine upon their hair while music The puaishment is a, terribly A severe one. But the life of a single Dr. Jeanne Walter’s Plays. Later on you may observe this German militiaman under such cir- Femme Mediated féte-day trio in the forests of St. cumstances is worth more than the Rubber Garments Cloud, gathering violets in the twi- whole city of Louvain, with all its sarn fight relics and its treasures, WGP By inducing pers . This is a pious and beautiful Christian piration th ~ ils—they . mente couse the Poor devils—they are happy because iment, It ought to be especially in- Presta! speedy re fans Dever pea drilled into their ears ing to the Cossacks when they have essary fesh. They that they are only Under-Dogs. werked their way into the heart of cover the \qeuire body Kate Masterson, Germany.—New York World. one? by leading physi- = clans. BUST REDUCER, $5 ao tartrate Made of Dr. Walter's famous Sesh-reducing ruber with cour tl tack, Neck and Chin Reducers, $3 Chin Reducers only, $2 Wrinkle Eradicator or Frown Band, $2. 0 Suits, Stockings, Jackets, etc.. lor the purpose of reducing the here desired. Invaluable to thowe suflering {rom rheumat ether Castic Webbing “Sig-Das” $3 op. Rutter Classic Webbing “SEp-Overs” $6 up ‘Witte at ence for fertter pardestare fH de. JEANNE WALTER, Dept. U, 45 West 34th St, NEW YORK Inventor and Patentee German hausfrau jingling her keys and the spirit of the bonne femme glorify- ing the simplest task by her intelli- gence, and we wonder how it is this service in the home has a certain aristocracy of its own under these foreign suns. We have observed with interest how the workman of Paris takes his holi- day. Blue-bloused and happy, he sets out for the day with his wife and child. And where do you think he finds his joy? In the silent aisles of * vibrant, exquisite sculpture of the Link salon! Slowly they make their way, drink- ing in the marble glories before which It’s your safeguard against kings may stand uncovered. Through : 5 miles of glowing canvases, mauve and impurity. It conserves coral-pink landscapes, nudes—white, the effort and integrity put cream-colored, tan, even speckled, into the brewing. peachy goddesses—the season’s prize- " winners, and they call out some It protects the beer from light. vis French whispers from the walls to . cRIDNEs' these three. S No r—li s by ene Over cases of minute, fine, shell- matter how pure the beer—light plays havoc with the purity and starts decay. ting war 1 Bank Pure beer is a healthful food. nal Basi é ane (2 \ Beer in light bottles is—??? e United S i See that Crown is branded Problems ry Sa Get “Schlitz” 5 tie yf ) e in Brown Bottles cd ee = Order a Case Today pig St Sa = \ The Beer wn woweces” =" | That Made Milwaukee Famous. iebooksteom