Life, 1914-09-17 · page 2 of 48
Life — September 17, 1914 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire**. It promotes Vogue's "Forecast of Autumn Fashions" issue (September 15, 1914) for 25 cents. The central illustration depicts a fashionable woman in an elaborate autumn dress with a large V-shaped neckline and patterned fabric—representative of 1914 high fashion. The left column's text is a sales pitch: for $2 (paid to Life magazine), subscribers can receive Vogue's upcoming Fashion Numbers, supposedly saving $200 by making informed wardrobe choices rather than purchasing expensive ill-fitting garments. The pitch emphasizes that proper fashion guidance prevents costly mistakes. This represents early 20th-century magazine cross-promotion and consumer marketing aimed at women interested in fashion, not political commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Before spending a single : S penny on new clothes, be- He fore even planning your : ~ mus Autumn wardrobe, con- sult Vogue’s great Fall issues beginning with the AUTUMN ORECAST FASHIONS Sf. —they follow now, one right after u t um nN fash ions the other. In the next few months —the very period in which these special Autumn Fashion Numbers appear—you will be selecting your entire Autumn outfit and paying out hundreds of dollars for the things you will select. The gown you buy and never wear is the really expensive gown. Gloves, waists, boots, hats that just miss being exactly what you want are the ones that cost more than you can afford. Why take chances again this year when by simply sending in the card and at your convenience paying $2—a tiny fraction of the loss on only one ill-chosen gown or hat—you can insure the correct- ness of your whole Autumn and Winter wardrobe ? The Vo = September 15,1914 CON! NAST. pid Price 25 cents ja PUUCCCCCCCCHCRHHCCCCCEOUHCOHOOEOEOROOOSUOHIGEROGOHOGUEES \'lhenemannds Vou can seouse eatmdatine 2 Invested in Vogue Will others from your newsdealer. But you will have to N act quickly —the demand always clears the stands Save You $200 in afewdays. If nonewsdealer is near by, or if you have trouble getting Vogue, make sure of For $2—a tiny fraction of your loss on a single ill-chosen gown « your copics now by sending inthe coupon. hat—you may have before you at this important buying season «| Sen¢ no money if not convenient. But, Vogue's Autumn and Winter on numbers. Not only that, t if you wish to enclose the $2 and save far into the Winter, the other Vogue numbers that will follow the: ion by extending Here Are the Twelve Numbers You Will Receive your subscription to include — Forecast ef Fashions Christmas X the Spring Millinery Num. Autumn Pat O. \ ber of March 15, mak- Motor and Southern ingene