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Life, 1914-09-10 · page 39 of 48

Life — September 10, 1914 — page 39: what you’re looking at

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Life — September 10, 1914 — page 39: Life, 1914-09-10

What you’re looking at

**The Cartoon ("Close of the Picnic Season"):** A sketch depicts the Earth overflowing with vacation paraphernalia—luggage, maps, and leisure items. It satirizes the end of summer picnic season, suggesting that Americans have scattered their possessions and concerns across the landscape, creating visual chaos. The title implies relief that this period of recreational excess is concluding. **The Editorial Essay ("Balance"):** A philosophical piece warns against extremes in personal finance. It compares the difficulty of balancing frugality and spending to "walking over Niagara Falls on a tightrope." References "Russell-Saged" (likely alluding to wealthy financier Russell Sage) to describe miserly hoarding. The essay advocates moderation while promoting Life's magazine binder as a practical, affordable binding solution (priced at one dollar). **The Advertisements:** The remaining space contains ads for Westinghouse Electric automobile systems and a classifieds section seeking a preacher—humorously stipulating requirements like being alive, having a human quality, and possessing acceptable facial proportions for the pulpit.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

CLOSE OF THE PICNIC SEASON Balance T° preserve one’s balance between the opposite attractions of mean- ness and extravagance is like attempt- ing to walk over Niagara Falls on a tight-rope. When one leans slightly and begins to save money, he is in great danger. The habit of saving money almost al- ways grows by what it feeds upon. In the course of time one becomes hopelessly Russell-Saged. On the other hand, extravagance, by constantly catering to the immediate, produces such an unnatural tendency to lean upon material things that the real and simple pleasures of life be- come impossible. The best binder for life is a wedding ring. The next best is the one you sce here, the price of which is One Dollar Address Lire, 17 West 31st Street, New York The binder is Nack cloth with gold letter- ing, and will hold twenty-six copies. THE Locomonuz IN rrowt oF Us Rosas: NNCAN HISTORIC CALIFORNIAN. LANDA Designed Especially for Cars of Highest Standards REY made parts and accessories for an automobile are very often a source of waste. Westinghouse Electric engineering calls for a design amply able to do the work required but without waste. Westinghouse Electric Systems Starting—Lighting—Ignition Westinghouse Electric generating units for ignition and lighting take the very smallest amount of power from your engine, so small you can hardly find it in your gasoline bill. Westinghouse Electric starting motors run with the very smallest drain on your stor- age battery. Wastinghouse Electric ignition applies the spark to the very best advantage. These features of the Westinghouse Systems have proven themselves in test after test by the best automobile engineers in the business—the engineers responsible for placing the Westinghouse Systems on these well known cars. * Am 2 La France Fire * Dorris Motor Car Co. § Moreland Motor Truck Co. FLAT. } The Norwalk Motor Car Co. urn Automobile Co. t Hupp. Motor Car Co. tThe Pierce Arrow Motor Car {Austin Automobile Co. The Kissel Motor Car Co. ‘0. TAG Barley. “ Halladay, | The Lennox Motor Car Co.. Inc. } Pullman, Motor Car Co. * The Bartholomew C lide” * The Lexington-Howard Co. The Richards Auto Mfg. Co. 1 The Locomobile Co. of America Singer Motor Co., Inc. * Briggs-Detroiter C: Case T. M. Co. * McFarlan Motor Co. dwick Engineering Works * The Marion Motor Car Co. handler Motor Car Co. * Motor Car Mfg. Co. Geo. W. Davis Motor Car Co. * Pathfinder * Starting, Lighting, and Ignition. Starting and Lighting. Lighting and Ignition. ewart Motor, Corp. Vulcan Mfg. Co. Sold to automobile manufacturers only Full information sent on request Westinghouse Electric & Manufacturing Company Automobile Equipment Department Main Office, East Pittsburgh, Pa. Forty-five Offices: Service Stations in Principal Cities Preacher Wanted ANTED—Preacher. . Fine opportunity for right party. Must not have been born too long ago and must still be alive, Must have a keen appreciation of the fact that the world moves and must realize that new problems perpetualiy arise to plague and perplex the people. Must have a sense of proportion and know that the value of 2 soul is not related to its rating in Bradstrect’s. Must understand thoroughly that the people are as religious as they ever were and are only too ready to fill the churches if they can be talked to by preachers who are at least fifty per cent. human, All applicants must inclose certified chart showing length of face, average solemnity of mien, number of red corpuscles per cubic centimeter, average per cent. of effeminacy and pitch of voice. Address N. E. Congregation, Ennytown, U. S. A.