Life — September 10, 1914 — page 11: what you’re looking at

What you’re looking at

# "Some People Who Don't Believe in Advertising" This satirical cartoon collection depicts various scenarios mocking those skeptical of advertising's effectiveness. The top-left shows a burglar breaking in while a clock ticks—suggesting advertising can't stop crime. Top-right illustrates a couple eloping despite presumably being advertised as unmarriageable. The center panel features three window displays that appear empty or ineffective, with a frustrated businessman gesturing at them. The bottom-left shows two vagrants sharing meager provisions, implying advertising hasn't reached or helped them. The bottom-right depicts a silhouetted figure in darkness—possibly representing someone unreached by advertising campaigns. The overall message defends advertising's necessity by showing scenarios where its absence or ineffectiveness would create problems, supporting the advertising industry's claims about marketing's value to society.