Life, 1914-08-20 · page 34 of 40
Life — August 20, 1914 — page 34: what you’re looking at
What you’re looking at
This page combines advertising with social commentary on Prohibition, the then-current (or imminent) ban on alcohol. **The Tire Advertisement** presents Kelly-Springfield's honest marketing pitch: tires wear out eventually, but theirs last longest. The "rubber-neck wagon" illustration is a pun on sightseeing tourists. **The Main Article** ("Best People: The Prohibitionists") argues *against* total alcohol prohibition. The author claims that educated, successful people—lawyers, doctors, engineers—drink moderately and responsibly. He contends that: - Most intelligent people naturally moderate their consumption - Prohibition won't work; it breeds lawbreaking and corruption - The solution is *education*, not legal bans - Attempting to eliminate temptation entirely is futile The piece dismisses Prohibitionists as imposing "limitations of liberty suited only to the irresponsible and crazy." **Context**: This reflects pre-1920 (or early Prohibition-era) debate. Life magazine adopted an anti-Prohibition stance, viewing it as paternalistic overreach that punished the responsible majority for others' weakness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We're making automobile tires, not promises. You know as well as we do that some day any tirewill wear out. But to put that day off as far as possible we're making Kell -Springfield Tubes and Tires of real rubber, by hand. Kelly-Springfield Tire Company Cor. Broadway and 57th Street, N. Y. Branch offices in New York, Chica phia, Boston, St. Louis, Detroit, Cin rancisco, Los Angeles, Cleveland, Sea lanta, Akron, O. The Heara Tire & Rubber Co., Columbus, O, Rering Tire & Rubber Co., Houston, Texas Bese nue Co., Denver, Coloralo Springs and The Olmsted Co., Ine.. Syracuse, N.Y South'n Hdwe. & Woodstock Co, Ltd, New Orleans, La J, Barth. Rochester, N.Y rt & Baine, Newark, N. i °0., Jacksonville, F Central Rubber & C.D. Franke & ¢ K. & S. Todd Rubber we Barnard & Michael, Buffalo, THE ORIGINAL RUBBER-NECK WAGON Best People: The Prohibitionists (Continued from page 311.) among lawyers, doctors, engineers, architects, painters, bankers, musicians, and in all of what we call the higher walks of life, teetotalers are very few. Ninety-five out of everyhundred of them poison their brains and other tis- sues very regularly with a little rum of some kind. Most of them are very temperate. The.abler men are usually sound in the nerves, and most of them have no trouble about self-control in drinking. Nearly all of them drink a little, and demonstrate by their ex- ample that the extreme theories about the harmfulness of intoxicants are not justified. SpHEY drink a great deal less than they did a century ago. Intelli- gent people are careful what they drink nowadays, and usually are very abste- mious, The increase of knowledge about alcohol has operated to reduce the dose, tut it is not operating to reject alcoholic beverages altogether. That is what the Prohibitionists believe in and want to do, but they will not succeed, and where they win for a time, their success will breed so much evil—so much irritation, so much “dope”, so much law-breaking and demoralization of character and poli- tics—that reaction will follow and the lid will come off again. Their prin- ciple is wrong. They are trying to impose upon the sane and the compe- tent limitations of liberty. suited only to the irresponsible and crazy. They can regulate the liquor traffic, probably to advantage; they can teach that alcohol is a dangerous clement in beverages, and that is true; they can teach that four-fifths of the people are better off without any intoxicants at all than with such as they can get in this country, and that is probably true. But they cannot abolish the liquor traffic altogether nor detach alcohol from civilization, The dream of a world where the ignorant, the self-in- dulgent and the brutish will be safe from temptation will never come true, and if it did, such a world would perish by the redundancy of the unfit. Rum as at present used and abused is an enormous evil, but the way to are it is not by abolition. You cannot make the world good by turning it into a jail. You can keep whiskey out of Sing Sing, but opium and cocaine get in. So they do in the prohibit.on States. One devil being driven out, seven move in, THE rum problem is a hard problem. The great cure for it is the train- ing of people who can take care of themselves. The mechanisms of this THE COMFORTABLE LIFE for men and women alike means living free from the annoy. ance and unsightliness of disnsreeahle, unbealthfulf ducing your fat means not only Better health, but vastly improved appearance as well. Youcan rid yourself of super. fluous fat easily, hygienically, safely, with Dr. Jeanne Walter's Rubber Garments By inducing pen. piration these gar They ire bods or any part, They sre er. dorsed by lead cians. BUST REDUCER, $s sitar Made of Dr. Walter's tomon orectacing ruber with con Si heck, Neck and Chin Reducers, $3 Chin Reducers only, $2 Wrinkle Eradicator or Frown Band, $2. Also Union Sults, Stockings. Jackets, ete, for the pnrnote of redscing Sr ext anywhere desired. Invalualie to Uhoke eulering {rons theetnatism Rather Uastic Webbing “Sig Des” $8 up, Raber Mastic Webbing “Slp-fren” $6.9 ‘Wet at ones for farther parceaiers Dr. JEANNE WALTER, Dept. U, 45 West 34th St., NEW YORE Inventor and Patentee mechanical age make for abstemious- ness, for they cannot be handled safely by muddled brains, Business competi- tion makes for temperance. Men who are not safe in the presence of alcohol cannot hold good jobs. But where the strains of mechanical work or of busi- ness competition are excessive, that makes for alcoholism, because ex- hausted men drink, and that kind of drinking is dangerous. The best substitute for alcohol is tea. As a temporary expedient in limited localities where the proportion of ir- responsibles is large, prohibition may cio good, but as a general remedy for rum it is a sure failure. E. S. Martin. Barnacles PRese water is not good for bar- nacles, and this fact being recog- nized, vessels passing through the Panama Canal will be permitted to be in fresh water long enough to permit all the barnacles upon them to be re- moved. An admirable courtesy, Why not try it on ships of state? EVETTE-—novsicait Newly created by Houbigant, Paris the. master perfumer. Pronounced act languorous— alluring and refined. You perfumer has it or will get it for you Send for Small Sample Bottle, 20 PARK & TILFORD, Arests, NEW YOR =e FOR 73 (GARS “MADE AT KEY WEST—