Life, 1914-08-13 · page 35 of 40
Life — August 13, 1914 — page 35: what you’re looking at
What you’re looking at
This Life magazine page contains **two main elements**: **Left side:** A satirical sketch titled "The Great Unfinished" mocking pretentious intellectuals. Two men discuss philosophy—French, Bergson's "Creative Evolution"—while one complains he's been "trying to get around to see you" but keeps getting distracted by cultural pursuits. The joke satirizes how self-absorbed intellectuals prioritize abstract ideas over actual relationships. **Right side:** A **Schlitz beer advertisement** disguised as editorial content. It argues beer is "food" and claims light damages beer chemically, so brown bottles preserve it better. Below, a dialogue between "Jack" and a woman suggests she's so proper/respectable she requires a chaperon even at a piano lesson—a dated social convention the joke implies is absurdly restrictive. The page reflects early 20th-century attitudes: mocking educated pretension and advertising beer as wholesome "food" (common pre-Prohibition marketing). The gender humor reflects restrictive social expectations of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cle Be on the Safe Side Decay in any food will cause stomach and liver ailments and a tired, heavy-headed feeling. Beer is food, a saccharine product. Light disturbs its chemical properties causing decay. The Great Unfinished Beer in light bottles is—??? (Tels Feminist dnidllectwalé ‘Mek, Schlitz is made pure and brewed in the dark—the Brown Bottle keeps Actat 30.) it pure until it is poured into your glass, sparkling and clear as crystal. is Y dear, I've been trying to get M around to see you——” ) Get in Brown Bottles “And I you. What have you been oe doing?” “Everything. How is your French?” Sce that Crown is branded “Schlitz” “Very good. I've given it up tem- porarily for a course in Bergson.” Order a Case “Isn't he charming? You've read Today his ‘Creative Evolution '? 4 eer o6Ma “ That Made Milwaukee Famous. BASEBALL TERM A DOUBLE STEAL Maasai Ss HENS fis codmel an well ope he Eu | “Oh, of course. Isn't the first half of the Ring—but I understand the wonderful? That's as far as I got.” others were equally good.” For the Teeth delightfully illuminating. By the way, “Oh, that reminds me, I must see \Cliscoes tad juries’ tea mouth nod hope the I'm making a centerpiece for the presi- about my tickets.” Colney Agetatietome: Povcer me: fl dent of our debating society.” i el aa Sc itans lat ceenieicl Mer hearin “When do you expect to finish it?” Etc., ete, ete, m products. pes | “Oh, some time. I worked on it a EDE INGRAM CO. silicle: hour yesterday Joun: Is she proper? : os recta 'hi. Ss, st eet ss ag Jack: You bet; she is so proper she ‘ fe windees Ont Isn't the opera splendid this year? won't accompany you on a piano unless Corde. 3 “Quite remarkable. I saw only one she has a chaperon.—Boston Globe, comicbooks.com