Life — August 13, 1914 — page 3: what you’re looking at

What you’re looking at

# Hudson Six-40 Advertisement (1915) This is a **straightforward automobile advertisement**, not satire or political commentary. It appeared in *Life* magazine's advertising section. The Hudson Motor Car Company promotes their 1915 Six-40 model at $1,550—positioned as an affordable yet high-quality vehicle. Key selling points include: - **Price reduction** ($200 less than previous year) achieved through increased manufacturing output - **Weight savings** (2,890 pounds, 1,000 pounds lighter than competitors) - **Operating efficiency** (30% reduction in fuel costs) - **Quality refinements** (31 new design details) The ad emphasizes that this price point no longer means "low-grade" but represents "the finest HUDSON that was ever built"—appealing to middle-class buyers seeking quality without extravagance during the post-1914 economic period.