Life, 1914-08-13 · page 3 of 40
Life — August 13, 1914 — page 3: what you’re looking at
What you’re looking at
This is a **straightforward automobile advertisement**, not satire or political commentary. It appeared in *Life* magazine's advertising section. The Hudson Motor Car Company promotes their 1915 Six-40 model at $1,550—positioned as an affordable yet high-quality vehicle. Key selling points include: - **Price reduction** ($200 less than previous year) achieved through increased manufacturing output - **Weight savings** (2,890 pounds, 1,000 pounds lighter than competitors) - **Operating efficiency** (30% reduction in fuel costs) - **Quality refinements** (31 new design details) The ad emphasizes that this price point no longer means "low-grade" but represents "the finest HUDSON that was ever built"—appealing to middle-class buyers seeking quality without extravagance during the post-1914 economic period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
== | “LIFE: 247 : a HUDSON Six-40 for 1915 Y Joes that . ct $1,550 Y= that ified the rent only one ther. pro- Hed ) in- NewDay Retinemenjs ke fe The HUDSON Six-40 for 1915 is a The New-Day Price ohie very fine example of the latter-day car. And this exquisite car—this top-notch Six— oney It marks the fruition of countless hopes sells for $1,550. That's $200 less than last year, shared by owners and designers. due to our trebled output. ot : That price used to mean a low-grade car. Here stin iH sed at make former cars seem it means the latest car built by Howard E. Coffin IY crude and inartistic. and his famous engineers. It means the finest ctive No More Over-Tax HUDSON that was ever built. Every line and detail shows the high-grade car. The lightness denotes the costliest materials and the ablest designing. This is the first of the quality cars to reach this new price standard. It marks the end of over-tax—in price, in weight, in upkeep and in operative cost. It meets J EL the trend toward modest size and power. ly FREE It weighs 2,890 pounds. That with amp le room Go see this car—you men who watch advances. ter demand for seven passengers and two extra tonneau seats. HUDSON engineers—the ablest corps in this in- | strate That's 1,000 pounds less than sae duityethave.now. spect four years on ik See istribution Its new-type motor reduces operative cost about what they have done. 30 per cent. Its lightness reduces tire cost. Phaeton, seating up to seven, $1,550, und invaloy In beauty and equipment, in comfort and conven- f. o. b. Detroit. ; ae ience, it shows all the new refinements. It shows Standard Roadster same price. ead 31 of them—final touches—which were not in Hudson dealers are everywhere. Catalog wiibrina last year’s model. on request. as co. a Hudson Motor Car Company, 8090 Jefferson Ave., Detroit, Mich. id Hamburg comicbooks.com