Life, 1914-08-13 · page 2 of 40
Life — August 13, 1914 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement** for Timken automobile axles and bearings, not political satire. The large illustration depicts a car navigating rough road conditions at high speed, with passengers experiencing the jolts and vibrations. The ad's central argument: Timken axles absorb shocks better than competitors, making cars safer and more comfortable. The text emphasizes engineering precision—heat-treating metal, grinding to accuracy—to justify superior performance and longevity. The sidebar "What Would It Be?" briefly critiques capitalism's timidity, though this appears tangential to the main sales pitch rather than the page's primary message. The advertisement occupies most of the space, with supplementary travel guide promotion and other ads filling margins.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thurulay. Annual Subscript Vive Dollars. Singie Coples, Ten Cents. ind, Siapence. Entered at the Post Oftce at New York, N. Y., 8 Seco ‘Class Mall Matter. Copyright in England and the British Possessions Over the Rough Spots Thirty miles or more per hour. Sud- denly, a hole in the road ahead. Too late to slow down. Bump! gothe front wheels as you brace for the shock. An instant more you are over the rough spot and spinning along smooth road. Your Front Axle Takes All the Shocks All the time—at high speed or lov— your safety and that of your family or friends depends on the sturdiness of the front axle. The I-beam, spindles, bear- ings, steering arm, cross-rod and knuckles must stand up to the weight and the shocks and vibration. Those Who Ride on Timkens Feel Safe And well they may. For the men of the Timken-Detroit organization have been working together for years on just two problems that are really one. (1) Determining with each car builder for each particular model of his car the design of the one axle that will perfectly co-relate with all the other parts of the car and give the utmost in use-service- value to the car owner. (2) Manufacturing that axle for that car from steels that are best, each for its special purpose. Heat-treating each piece to bring out its best. Machining and grinding to an accuracy that means long- est possible life of satisfactory service. Talk With the Man Who Rides on Timkens How Timken men have succeeded in co-design- ing the right axle for the car and in making each axle in the most efficient way can best be judged by talking with owners of Timken-cquipped cars and, best of all, with repair men who know the inside of all makes of cars. ap A8k us for the “List of Cars,"" the “Axle Primer"—and the "Bearing Primer"— they'll teil you many interesting things about the motor car, Write Dep't. H-3, either Timken Company for these Three Timken Booklets. No salesman willcall.” They'll be mailed free, postpaid. The Timken-Detroit Axle Co. Vay © "Detroit, Michigan Wy The Timken Roller Bearing Co. / Canton, Ohio What Would It Be? ated that capital is timid, and nobody denies it. italist. system ? it because we have the ca Why is this? Is “Uneasy lies the head that wears a crown" is an old adage, and under this system capital wears the crown. Was it always thus, and will it always be thus? Were the feudal lords timid under the feudal system? Were the slave-owners timid when we had slavery? The Socialists declare that the next logical step after capitalism is socialism; that the working class is about to overthrow the capitalist class. Will labor be as timid then as capital is now? Or, if perchance the Socialists are wrong and we should choose the road that leads to anarchy, would those brave anarchists, now so aggressive and fearles metamorphosed into hare-heart’ 4 tremblers? be thereby Does anybody know? Can anyone tell? The Certified Age THE Chicago Morals Court has been doing a flourishing business in babies. This court supplies babies properly certified as to pedigree, ete., to those who make application. But the Chicago Morals Court does not stop there. It insists also that the prospective guardians of the babies shall in each case be duly examined as to fitness. It’s a poor rule that doesn’t work both ways, according to this discriminating court. From certified babies to certified parents may be only one link in the chain toward certified environment This idea, if it spreads, would not only mean certified inhabitants on the one hand, but certified cities on the other. And why not? Why should not cities which so pro- foundly affect those who are compelled to live in them display some such in- scription as follows? This city, having been duly ex- amined, has been found to contain —% adulterated human products. It has corrupt politicians, —% bad hospitals, —% unsani- tary jails, and its school system is —% below par. A Run for His Money “Do you think you will be able to keep me out of jail? he asked after he had made a full confession to his lawyer. “I may not be able to do that, but I can make the State spend a lot of money in putting you ther: —Chicago Record-Herald, —% Send for This Interesting “\ and Instructive Book on TRAVEL It Is Entirely FREE We expect a greater demand for this 40-page, illustrate! booklet on travel than has ever been known for any other ever published for free distribution. Mothersill's Travel Book tells you what to take on jour ney and what not to take—how to pack and how to best care for your baggage and gives exact information as to checking facilities, weights, ete., in foreign countries—gives tabl money values. aces fram New York—| how much to “tip.”” In fact this booklet will be found invales ble to all who travel or are contemplating taking a trip in this country or abroad. ; Published by the proprietors of the famous Mothersill’s Seasick Remedy as a practical handbook for travelers. This edition is limited, so we suggest that you send your name and address at once, and receive a copy. (A postal will bring it) Please address our Detroit office for this booklet. MOTHERSILL REMEDY CO. 466 Henry Smith Bldg, Detroit, Mich. Also at 19 St. Bride Street, London, England. Branches in Montreal, New York, Paris, Milan and Hamburg comicbooks.com