Life, 1914-08-06 · page 5 of 40
Life — August 6, 1914 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a vintage advertisement for Fisk Non-Skid tires, published in *Life* magazine (page 209). The ad features a large photograph of a Fisk tire with prominent tread pattern and the "FISK" branding. The text emphasizes that the tire became popular solely through user recommendations—it sold on "sheer merit" without paid advertising for two years due to high demand. The small inset illustration shows the **Fisk Tire mascot**, a character frequently used in Fisk advertising campaigns of this era. The ad highlights safety, mileage, and balanced construction as selling points. This represents early 20th-century tire marketing strategy: leveraging word-of-mouth reputation and product quality as advertising appeals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EUAIRIES The Tire That Sells Solely Through The Recommendation of Its Users Sells on Sheer Merit. FoR two years we have not advertised our Non-Skid Tire because the de- mand has exceeded the supply. With constant additions to the manufacturingequipmentorders have still outrun the produc- tion. And all this time its fame has spread only through the satisfaction of its users. We have now trebled our facil- ities and are pre- pared to meet this demand. A Real Non-Skid Tire Built Right For Safety and Mileage 'HE FISK NON-SKID is a real Non-Skid and Traction tire. It is so attractive that it adds distinction to any car. The tread is strong, thick and tough enough to withstand punctures and to give greatly increased mileage, but is not so heavy that it breaks down the side walls. Balance in construction is as important a factor in the making of a non-skid tire as it is in the building of a great bridge or a. stecl-framed sky-scraper. The balance, the traction and non-skid protec- tion, and the greater mile- age, together with the ap- pearance, have made the FISK NON-SKID the first. tire to sell in a really big way before it was ad- vertised. You can get the FISK ps NON-SKID from your | {S00 Dealer. You will find it Bey peshinnd Safe and Satisfactory. THE FISK RUBBER COMPANY Factory and Home Office Chicopee Falls, Mass. 18,000 Dealers and Fisk Branches in Principal Cities comicbooks.com.