Life, 1914-07-23 · page 6 of 40
Life — July 23, 1914 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it's a straightforward automobile advertisement for the 1915 Chandler "Six" automobile, priced at $1,595. The ad emphasizes that this six-cylinder car represents exceptional value through "profit-sharing," meaning the manufacturer claims to pass savings directly to consumers. Key selling points include 10% increased power over previous models, a streamlined body design, and features like an aluminum motor base, Bosch magneto ignition, and electric starting—luxuries uncommon in cars at this price point. The advertisement includes vehicle specifications (2,885 lbs, 16 miles per gallon, 3-55 mph) and an image of the open-air touring car. It's addressed to potential customers to visit dealers or request catalogs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Light Six at a New Profit-Sharing Price for 1915 CHANDLER $599 10% More Power and Many Refinements PERFECT furore of interest was aroused by our announcement early in June of the 1915 Chandler at the new profit-sharing price, $1595. At the former price, $1785, the Chandler was a value which the public had never seen equaled. It proved that high-grade six-cylinder cars could be built in medium size and light weight to sell for less than $2000. It brought motor car excellence—marvelous smooth- flowing power, and the finest design and equipment— within the reach of almost every motor car purchaser. In the past year, the Chandler has not only proved that such a six could be built and sold for $1785, but— with unheard of freedom from mechanical troubles and expensive experimental work—it has proved that this could be done at a splendid profit. And _row this is how the public is gainer by this proof of profit. We have made the 1915 Chandler still better (something that see: almost impossible) and we have established this new and altogether re- markable profit-sharing price. There are no radical changes in design. There could not be, for the Chandler had already attained what was recognized as the ultimate in engineering. There are no experiments in the 1915 Chandler. But, throughout the car, we have effected refinements. Weighs 2885 Ibs. fully equipped. Runs 16 miles per gallon of gasoline. Runs 7000 miles per set of tirés. Speed, 3 to 55 miles We have added 10 per cent to the power of the car. Our engineers and designers have perfected many improvements. The 1915 pure stream-line body, sweeping in unbroken lines from the bow of the tonneau to the deep Mayo radiator, gives the Chandler the last word in motor car beauty. And the profit-sharing price is $1595. Here are just a few of the Chandler’s high-grade features of construction and equipment: Chandler exclusive long-stroke motor. Cast aluminum motor base extending from frame to frame. Bosch Magneto for ignition. Separate electric starting motor. Separate electric generator. Imported annular ball bearings. Imported silent chains for driving motor shafts. These features are typical of Chandler design and construction throughout: WITH THE REFINEMENTS AND INCREASED POWER OF THE 1915 CHANDLER, WE DO NOT BELIEVE THE MARKET WILL OFFER -YOU ANY LIKE VALUE AT A SIMILAR PRICE. Roomy 5-passenger touring car, 120-inch eel-base, tonneau seat 47 inches wide, $1595. Handsome roadster, $1595. See your Chandler dealer at once, or write us today for catalogue and book- lets which tell all about the Chandler and what Chandler owners say of it. CHANDLER MOTOR CAR CO., 700-737 E. 131st St. Cleveland, Ohio