Life, 1914-07-23 · page 5 of 40
Life — July 23, 1914 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Goodyear tire company advertisement from *Life* magazine promoting their "No-Rim-Cut" tires. The ad uses a scale illustration to visually communicate the tire's weight and durability—the central graphic shows a tire suspended from a balance scale, emphasizing that Goodyear tires "weigh up to" specifications that competitors cannot match. The text argues that Goodyear's construction features (rubber rivets, all-weather treads, air-curing process) prevent common failures like blow-outs and rim damage. The ad positions this as superior engineering justifying the product's cost relative to rivals. There is **no political satire present**—this is straightforward early-20th-century product marketing using technical claims to establish brand superiority.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cure To Save Blow-Outs Rubber Rivets To Combat Loose Treads All-Weather Double-Thick Treads Weigh Tires By This Scale These are the troubles you wish to cure. These are the services you seek. But a tire Popularity Lowest Cost Per Mile can’t render what it lacks. What the maker fails to give it can’t be given you. Let us avoid generalities and get down to specific facts. These are the ways in which Goodyears excel. These are the reasons why they hold top place. These are the advantages they offer you over any rival tire. No-Rim-Cut Tires Are the Only Tires Which Weigh Up to These Requirements Rim-Cutting is made impossible in them. And the feature which makes it impossible is a feature which we control. Blow-outs—the countless blow-outs due to wrinkled fabric—are eliminated by our “On-Air” cure, This extra process—this final-curing on elastic air—costs us $450,000 yearly. No other maker employs it. Loose treads are combated by a patent method which reduces the danger by 60 per cent. Hundreds of large rubber rivets are created during the vulcanization. This is done in no other tire. All-Weather treads are used on Good- years only. These are tough and double-thick. They are flat and , so they run like a plain tread. They grasp wet roads with deep, » « sharp, resistless grips. Popularity After 15 years of com- parison—after millions of mileage tests—Goodyear tires rule Tiredom. They outsell any other. (joop No-Rim-Cut Tires With All-Weather Treads or Smooth That shows the verdict of users—hundreds of thousands of them. And this year users are changing to Goodyears faster than ever before. That is due to less trouble—to lower cost per mile—to just the savings that you seek. 16 Extra Prices Yet, despite these features, there are 16 makes which cost more than year prices. Some are one-third higher. The price of some buys a half-inch larger Goodyear. And some charge for three tires what Goodyear asks for four. This is due to our rapid reductions. Multiplied output has brought Goodyear prices down. New equipment and new efficiency have helped. Don’t judge tires by prices. Those are arbi- trary facts. Weigh them by the scale we picture. Weigh them by their worth. YEAR AKRON. OHIO When you do this you'll want Goodyears. And any dealer will supply them to you. THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO Toronto, Canada Dealers Everywhere (1689) London, England + Branches and Agencies in 103 Principal Cities | Write Us on Anything You Want in Rubber Mexico City, Mexico comicbooks.com