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Life, 1914-07-23 · page 14 of 40

Life — July 23, 1914 — page 14: what you’re looking at

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Life — July 23, 1914 — page 14: Life, 1914-07-23

What you’re looking at

This page concludes Life's major picture-titling contest that received 74,658 submissions. The text describes the judging process: entries were narrowed through multiple rounds, with five final judges (one a woman) selecting the winning title from the remaining candidates. The cartoon below, titled "The Art of War: A Flank Movement," depicts children attacking an ice cream or food vendor's cart from multiple sides—a visual pun on military strategy. The "flank movement" refers both to the tactical maneuver and the children's coordinated assault on the vendor from different angles to obtain refreshments. This playful satire uses children's mischief to humorously illustrate a serious military concept, typical of Life's approach to contemporary subjects.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘EDP E* Winding Up the Picture Contest 'HERE are likely to be something more than seventy thousand disappointed persons in the United States about the thirtieth of July in this year of grace. In Lire of that date will be printed the winning title to the name- less picture which has been repeatedly submitted to the consideration of Lire’s readers, In next week's issue will also appear the name and address of the person to whom will already have been sent a check for $500, the prize for having chosen or devised the most appropriate title. To be more exact, a total of 74,658 suggestions were received. In spite of the frequently repeated warning, printed and reprinted in these columns, that no titles re- ceived after twelve o'clock noon, July 2d, would be con- sidered, 1,218 titles were received after that hour, and were, therefore, out of the competition. Besides these, 3,615 titles were received which in other respects failed to comply with the simple conditions governing the contest. These titles were thrown out, but their senders were promptly notified of the fact and given the opportunity to submit them again in regular form, As this issue of Lire goes to press the herculean task of giving fair consideration to each of this large number of titles is approaching completion. In last week’s issue was described in detail the process of elimination by which the best of the titles will be submitted to five final judges, one of whom is a woman. As a result of the first, second and third readings, in the neighborhood of seventy titles will be considered for final decision, They will be typewritten on sheets from the numbered cards, and the sheets will be considered by the judges independently of one another. From these shects cach judge will select five titles, These twenty-five selec- tions will again be considered independently, and each judge will select three titles, numbering them in the order of preference. Previous experience shows that there will be an almost unanimous preference for some one title, which becomes the final choice. Failing practical unanimity of the judges, the process of elimination will be carried still further until the selection has been made. Up to this point no one on earth knows the name of the person who has sent in the winning title. When the decision has been made, recourse will be had to the num- bered card having the title and from that to the letter having the same number. If, upon reference to the index, it is found that the card and the letter agree, a check for $500 will go to the winner at once. To the as yet unknown winner of the $500 Lire extends its anticipatory congratulations, To the others—none of whom needs yet give up hope—Lire wishes to express its thanks for their interest and the hope that they will re- member with due philosophy that there could be only one winner. In next week’s issue of Lire, besides the title and name of the winner, will also appear a general résumé of the results of the contest with a number of the titles which might have won but didn’t. THE ART OF WAR A FLANK MOVEMENT