Life, 1914-07-16 · page 37 of 40
Life — July 16, 1914 — page 37: what you’re looking at
What you’re looking at
This page contains advertisements and humorous fiction typical of early 20th-century Life magazine. **Top left:** Evans's Depilatory Powder ad—a straightforward beauty product advertisement promising safe hair removal. **Center-left:** Two pieces of light verse. "Castlewocky" is nonsense poetry playing with dance crazes (tango, one-step, maxixe, boston)—faddish dances popular in that era. "Diary of a Canoe" is a first-person narrative from the canoe's perspective, humorously depicting romantic entanglements among its human passengers, culminating in a love triangle where the narrator-canoe wonders which man its owner prefers. **Right side:** A Schlitz beer advertisement arguing that brown bottles protect beer better than clear ones, since light causes decay. The ad uses chain-metaphor reasoning to suggest that a beer is only as pure as its container allows it to remain. The page demonstrates Life's mix of product advertising with satirical and whimsical content aimed at affluent, educated readers familiar with contemporary dance fads and romantic comedy tropes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ail Eui For Removing Hair ki that is objectionable or superfluous, there is no method of which we know that is both permanent and safe. But fvans's Depilatory Powder HH will remove hair quickly without injuring the skin, 2nd an occasional application will keep the skin entirely free. at drug. and department stores. If 50 cents your deaier hasn't" Evans's” send as his name and so cents and we'll send you a jackage postpaid. Your money back if you want it. Well, the blow has fallen. I've been sold! Think of it! My former owner is going to marry the man she rescued. And, of course, they have no further use for me. I wonder what will hap- pen to the new couple? I've found out. They both swim so well that it’s only going to be a sum- mer flirtation, Dear! Dear! Too bad he can swim so well, isn’t it? Castlewocky 'WAS dipping, and the flighty ton Did tango in the kitchensink; \ll santley was the pericon, And the onestep onblink. And as in maxixe taught she stood The castlewock, with rise of fame, Came sawyering through the grizzly wood And bostoned as it came! Corinne Rockwell Swain. Diary of a Canoe AYBE I'm not glad to get out of winter quarters! And my owner comes to-morrow! I wonder if she will be as popular as she was last year? Well, she's here, and I took her out on the lake for the first time this morning. But I didn’t get much exer- cise out of it. I hope we won't drift this way all summer. Something doing to-day. I had to carry two, And he did the work. I rather like him, To-day another chap took me in hand. Well, I don’t mind new control. I was completely upset this morning. Tt was the last man’s fault. He caught acrab, My owner had to rescue him. Think of it—he couldn't swim. The first man got there too late. The first man came back to-day and took me out. My owner wasn’t with him. He is a great swimmer. I heard © girl with him say so. T wonder pat is the matter with mv owner? Light Bottle Is the Weak Link No chain is stronger than its weakest link. No beer in a light bottle is any purer than that bottle keeps it. The light bottle is insufficient pro- tection from light. Light starts decay even in pure beer. Schlitz is made pure, and the Brown Bottle keeps it pure. You are not asked to take any risk of impurity from exposure to light. Schlitz Brown Bottle protects it. See that Crown is branded “Schlitz” Order a Case Today