Life, 1914-07-09 · page 40 of 40
Life — July 9, 1914 — page 40: what you’re looking at
What you’re looking at
This is a Coca-Cola advertisement from *Life* magazine (July 9, 1914), not a political cartoon. It depicts a well-dressed man and fashionably-dressed woman sharing a Coca-Cola, emphasizing the drink's broad appeal across genders and social classes. The ad's key messaging includes: - "A Man's Drink / A Woman's Drink / Everybody's Drink" — positioning Coca-Cola as universally acceptable - Claims of being "vigorous," "delicious," and "thirst-quenching" - A warning to "demand the genuine by full name" to avoid counterfeit substitutes, reflecting early-20th-century concerns about product imitation - The arrow logo and instruction to associate it with Coca-Cola The advertisement reflects early marketing strategy targeting middle and upper-class consumers during the Progressive Era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Man'sDrink A are ey "Vieorously good---and keenly delicious. Thirst-quenching and refreshing. The national beverage---and yours. Demand the genuine by full name— Nicknames encourage substitution. Whenever THE COCA-COLA CO. Arrow think ATLANTA, GA. of Coca-Cola.