Life, 1914-07-09 · page 39 of 40
Life — July 9, 1914 — page 39: what you’re looking at
What you’re looking at
This is primarily an **advertisement page**, not satirical content. Life Publishing Company is marketing decorative art prints—photogravures and hand-colored reproductions—aimed at college students and young adults. The prints advertised include works by **Coles Phillips** (a popular illustrator of the era), featuring titles like "Lend a Hand," "The Pleasure of Giving," "Reveries of a Bachelor," and "Arms and the Man." The humor is gentle and indirect: the ad copy includes light jokes, such as noting that "Arms and the Man" will "make you remember your Latin" and a caption suggesting a woman with a feather duster is "yesterday's sofa furniture to-morrow." The page's subtitle, "Cheerful Studies for College Students and Others," frames these prints as affordable, decorative items suitable for dorm rooms or homes. There's mild social commentary suggesting college comes from both formal education and "hard experience," but this is marketing-speak rather than sharp satire. This reflects early 20th-century American taste in domestic decoration and Life's role as a lifestyle magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copr. Life Pub. Co. LEND A MANO Facsimile in color. Mounted, 14 x 48 in, Price Copr. Life Pub. Co. THE PLEASURE OF GIVING Photogravure, hand-colored, 75 cents. Beautifully mounted on heavy art stock, with gold borderline. Size, 14 x 18 in, Copr. Life Pub. Co. REVERIES OF A BACHELOR Photogravure, mounted, 13 x 20 in. Price $1.00. Two clever verses by Arthur Guiterman printed on the mount under the picture. CHEERFUL STUDIES FOR COLLEGE STUDENTS AND OTHERS Life Prints,in photogravure and in color, have decorative possi- bilities that will appeal to every college man and woman. Also to those whose only college has been that of hard expenence. ARMS AND THE MAN Facsimile in color. Mounted, 12 x 16 in., 50 cents. Makes you remember your Latin, doesn't it? A stunning color print by Coles Phillips All sent prepaid, upon receipt of remittance. pictures LIFE PUBLISHING COMPANY 17 West 31st Street, New York PETER J. CAREY, PRINTER Corr. Life Pub. Co. _ | feather duster to-morrow mile in color, med, ty x 18 in, Price so cents. Life Pub. Co, AN ANTIQUE SOFA Photogravure, 15 x 20 in., $1.00. Copr. Life Pub. Co. Turie India print Photogravure, DiLewMa x 18 in., $2.00. 15 x 20 in, $1.00. If they, mal out of spite; if to go, pleasant for him. he will stay y are nice to him, he won't want comicbooks.com