ComicBooks.com Register / Loginit's free!

Life, 1914-07-02 · page 33 of 44

Life — July 2, 1914 — page 33: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — July 2, 1914 — page 33: Life, 1914-07-02

What you’re looking at

This page satirizes early 20th-century artistic and social movements through the concept of "desophistication." **The Cartoon (top left):** A woman recoils from a man in her home, exclaiming "There's a man in the house! Not in this room!" This illustrates the article's point about abandoning social conventions—the satire suggests that truly "desophisticated" people would act on raw impulse rather than propriety. **The Main Article:** Mocks avant-garde art movements (cubism, futurism) that rejected tradition to follow "blind instinctive impulse"—representing a ship as a yellow streak, a house as a red dot. The piece extends this mockery to social behavior, suggesting if one truly embraced "desophistication," one should slap women in streetcars or destroy a wife's hat rather than follow civilized restraint. **Context:** This reflects 1910s-1920s anxiety about modernism and social upheaval. Life's satire defends conventional behavior and artistic tradition against radical movements viewed as destruction masquerading as progress. The remainder contains advertisements (Mennen's Shaving Cream, cigarettes, Russian wolfhounds) and a separate joke about a husband's "den" appropriated by his wife's sewing supplies.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

AN ng bills to have HORSE NAILS d ate est re. ecify for 1 heey RTH “MARIA! THERE'S A MAN IN THE House!” “yor IN THIS Room!” Leading the Desophisticated Life ESOPHISTICATION is the latest word. It expresses the most ad- vanced movement in art. It will doubtless shortly be applied to other radical and revolutionary fields. To be desophisticated is to start all over again mentally, Every art has its technique, its traditions, its rules; all built up slowly by the labors of those who have gone before. Desophistication is to abandon all these, to be guided alone by blind in- structive, inherent impulse. Hence the cubists and futurists. A house—if you feel like it—may be represented by a red dot. A ship at sea by a streak of yellow, That is desophistication. SOCIETY'S NEWEST This ig to lt the reQers of LIFE now about socielys newest member— S Anargyros SPECLAL BRUSH-END Cig areltes tra-individual, and ae pont lade entirely by ard and separa Kine ness and flavor. At clu the better stands - 25c. wrapped in silver LL |_ RN RUSS LAN ENNE (Regs AKC) WOLFHOUNDS GHZ LM@@@@ EEE LMM Does your face feel like a board? That drawn, wooden feeling is due toan excess of caustic in your shaving soap. So is the biting and smarting. “Rubbing in’’ the lather with your fingers works this irritant into your pores and makes matters worse. Mennen’s Shaving Cream requires no “'rub- bing in’’ and contains no free caustic. A few strokes of the brush works up a rich, creamy lather which softens the toughest beard. No re-stropping; no re-lathering; no after- lotions; no time wasted; no sore, burning skin. Just a quick, easy shave and a cool and re- freshed face afterwards. Try it and you will see that it is the lather—not the razor—that has made shaving a torture. Read this strong commendation from a man whose shaving troubles are over: ‘‘I am a mechanic and my beard is usually full of dirt and grit, which, before using your cream, re- quired from 10 to 15 minutes’ application of lather. I used your cream as per directions on same, and procured a clean, close, velvet shave in less than five minutes. Itdoes not irritate the skin and therefore does not require any powder. It goes much farther than all other soaps, etc.’” Mennen’s Shaving Cream is put up in sanitary air-tight tubes with handy hexagon screw tops. At all dealers—25¢, Send 10¢ for a demon- strator tube containing enough for 50 shaves. Gerhard Mennen Co., Newark, N.J. Makers of the celebrated Mennen’s Borated and Violet Talcum Toilet Powders and Mennen's Cream Dentifrice. Mennen’’'s shaving cream LLL ae It remains only to carry out its meaning in other ways than art. Abandon reserve. If you feel like slapping in the face some woman who sits opposite to you in a surface car, it is your duty to do so. You are only responding to some divine impulse. If your wife comes home with an eighty- dollar hat and asks you how you like it, tear it up and scatter the remnants on the floor. That is leading the de- sophisticated life. LLL oe Billinger's Den “ When Billinger bought his new house, it was with the express understanding that he should have a room all of his own—a den or study.” “Yes, I know what you mean. Did he get it?” “Yes; and his wife furnished it.” “How?” “With a sewing machine, a cutting table, two dressers, dummies, three sew- ing chairs and a full-length mirror.” —Cleveland Plain Dealer. VME), | ) y SS ww °° eq], 0 eee eee = -w"Emrwnwqqz5,gJWq° 6 "i