Life — July 2, 1914 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘LIFE: What users say: WE constantly receive appreciative letters from users of Gargoyle Mobiloils. Below we quote from a few typical letters. Each bears “Just MY LucK” Only One Answer extremely pretty girl stood in the middle of Lover's Lane. At either A end of this celebrated thoroughfare was a lover. Each had his back turned, but from where she stood each looked equally hand- some. If she had been a man she would have tossed up a coin to sce which lover she should call. But women are not by nature gamblers. They are generally too sure of themselves. Then she did the perfectly natural thing—what any woman would do. She called to one lover, know- ing the other would hear her. And the cne she didn't call was the one she wanted, on a different operating problem. Low Cost per Mile “T find that the consumption is about one-half as much per mile as any other oil I have used.” Erontt Ford owner who uses Gargoyle Mobil- oil “E.” Freedom from Carbon “ Have run 30,000 miles and never had a valve touched nor carbon cleaned out of cylinders; en- gine runs perfectly and seems good for 30,000 miles more.”—From a Hupmobile owner who uses Gargoyle Mobiloil “ Arctic.” Overheating Stopped . . . We are no longer troubled with over- heating; the motors develop more power and run with less noise.”—Operator of Kelly-Springfield and Vulcan trucks who uses Gargoyle Mobiloil “A.” Hard-run Motors “ Before we adopted Gargoyle Mobiloil ‘ Arctic’ we made a thorough test of it and found it worth the difference over cheap oils. By this we mean the great mileage obtained with the highest efficiency from our motors and less carbon. This means less wear and tear on our hard-run motors.”—Manager of a large taxicab company. Second-hand Value The Vice-President of a large automobile clearing houre writes: “During the past twelve months we have carefully spected and overhauled about three hundred used automobiles. “The second-hand value of a large percentage of these used cars would have been greater if the former owners had given the matter of correct lubrication more careful attention, We are using Gargoyle Mobiloils and recommend them.” ONREON Mobiloils A grade for cach type of motor The various grades of Gargoyle Mobiloils, purified to re- move fres carbon, are: Gargoyle i Gargoyle Mobiloil Gargoyle Mobiloil “E” Gargoyle Mobiloil “ Arctic” They can be secured from reliable garages, automobile sup- ply houses, hardware stores, and others who supply lubricants. ‘The Lubricating Chart on the right will show which grade to use on your car. A copy of our complete Chart will be Sent you on request. It is safest to buy in original barrels, half-barrels and sealed five and one-gallon cans. See that the red Gargoyle, our mark of manufacture, is on the container. On request we will send a pamphlet on the Construction, Operation aid Lubrication of Automobile Engines. This pamphlet describes in detail the common engine troubles and gives their causes and remedies. For information kindly address any inquiry to our nearest office. The city address will be sufficient. goyle Mobiloil A’ Tidal Arete ‘use Gargoyle iors cover all rela) vehicles ws [ me fe wraae p> D>>>h>|Seme Lad i HE os > Tent pees f ofea bea A>. b>>>, na Gentes! weeeny Gi>e eotns k> wt Fo>i goon b>>her we>>>: BItiitL RizmiouL $>>i oi wan! >>> Wise CE Bi wie Wanner >| ‘Winter — wag a wh fors: Fi>ei fei o> Pe ORpere: taae: gs ae iii wiseal a> > FE Bite $ 5 es i SPECS (i ee aoe TER >>Saka: aaaaea: Oe Teer sei = ers Es BH oe tise = FEF, >Ebpomperrsr>>a> ber Sti VACUUM OIL CO., Rochester, N. Y., U. S. A. Specialists in the manufacture of every class of machinery. Ob’ DOMESTIC BRANCHES: Detroit) Boston Philadelphia high-grade lubricants for le everywhere in the world. New York Indianapoliseo ENO 1c Chicago