Life, 1914-07-02 · page 3 of 44
Life — July 2, 1914 — page 3: what you’re looking at
What you’re looking at
This page is primarily an **advertisement**, not satirical content. The dominant feature is a Columbia Graphophone Company ad promoting their "Pavlowa" gramophone model and dance records. The ad features **Anna Pavlova**, the famous Russian ballet dancer (identified by the caption "Pavlowa Dancing the 'Pavlowa Gavette'"). The advertisement leverages her celebrity status to market Columbia's dance records and gramophones, quoting her endorsement about using Columbia equipment in rehearsals. The left column contains unrelated editorial content about comfort versus luxury, plus a separate small ad for a Bristol board gift item. This appears to be a **paid celebrity endorsement advertisement** rather than editorial satire—a common marketing strategy of the era using famous performers to promote consumer products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
es Re 0 Pavlo dances to the music of Columbia Dance Records played on her Columbia Grafonola 700215 Comfort and Luxury 'HE difference between comfort and luxury is illustrated by the price of some of the suites on the new ocean steamships, like the Jmperator and the Aquitania, A suite of rooms for the voyage of less than six days may cost as high as five thousand dollars. This is luxury. If you happened to be seasick all the way over, however, it would scarcely be comfort. If you pay five thousand dollars for a saddle-horse and put on him a golden saddle, that’s luxury. If you ride him too far the first time, you may select a diamond-studded chair upholstered with selected ciderdown, but sitting down in it would not be comfort. Comfort is not being aware of your- self too conspicuously anywhere. If you are not aware that you have a stomach, then, so far as your stomach is concerned, you are comfortable. Luxury is merely the satisfaction you The Columbia Grafonola ‘‘Favorite’” %5O with 20 Modern Dance Selections *60 There will be a hundred times this summer when you will be glad you own this always-ready and always- delightful musical instrument. Pavlowa Dancing the “ Pavlowa Gavotte” oy (Columbia Record ASS6—$1 Pavlowa writes: ‘“‘I use your Grafonola and dance records in my rehearsals with complete satisfaction and find your dance records truly ‘represent the very SPIRIT of the dance.” Four Columbia dance instruction records just out! One-Step, Hesitation, Maxixe and Tango. 75c each—$3.00 for the set; with Dance Instruction Book, FREE. Will play on Columbia or any standard make disc talking machines. Columbia Graphophone Company Box G-270 Woolworth Building, New York Toronto : 365-367 Sorauren Avenue Dealers wanted where we are net actively represented. Write for particalars TIME TO Cast OFF (Why sea captains go mad.) A delightful bon voyage gift re- produced in full color on fine Bristol board, size 12 x 16. PRICE 25 CENTS becoming restlessly miserable. One may be comfortable standing up to read, if one gets into the habit. When derive from having something which others can’t afford. It is the measure Delivered prepaid to the steamer or to any address in the world on receipt of remittance. LIFE PUBLISHING COMPANY 17 West 31st Street, New York City of one’s vulgarity, expressed in terms of money. There is a point beyond which com- fort cannot go and where it begins to degenerate. It then becomes simple lolling. There is a society of lollers who started out first by trying to be over-comfortable. By constantly de- vising new methods by which they may become more comfortable, they end by one yields to the desire to read more and more comfortably, one ends by reading in bed. Then the nice adjustment of pillows, in which an ounce of feathers assumes a dramatic importance, is a matter often of such profound experiment as to cause the book to be read nothing but an inci- dent! Along this path i madness, ¢ mn ome