Life — July 2, 1914 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **cigarette advertisement** for Fatima brand Turkish blend cigarettes, not political satire. The image shows two figures in winter clothing by a frozen lake or snowy landscape. One appears to be fishing through ice while the other watches. The advertisement's tagline states: "Fatima Cigarettes do not make a summer but they play an important part—" The joke is a pun on "playing an important part": the cigarettes don't literally create warm weather, but smoking them might provide comfort during cold weather activities like ice fishing. The ad emphasizes the product is "Distinctively Individual — 15¢ the package," marketed by Liggett & Myers Tobacco Co. This reflects early 20th-century advertising that used humor and lifestyle imagery to market cigarettes without health warnings.