Life — June 25, 1914 — page 29: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Big Things Goodyear Did Stop and consider—you men who fight battles—what it meant to win top place in Tiredom. There were dozens of rivals—some strongly intrenched. And for years Goodyear held about the bottom place. Now Goodyears rule. And so far this year, despite all competition, the enor- mous army of Goodyear users has increased 55 per cent. Consider what big things we must have done to win a triumph like that in this hard-fought field. These Are Some of Them We put in charge of our factory men of high ideals. Men who believed that the only way to win was to build the best tire in the world. We gave them carte blanche, and they built the best tires. But the tires they built were costly. For a long, long time No-Rim Cut tires cost users one-fifth more than other standard tires. That made the Goodyear battle hard. But we went still further. Wee established a department of Research and Experiment, and put scores of experts in it. We spent in this way $100,000 yearly—just to learn how to better these tires. And we adopted every betterment, regard- less of its cost. No Rival Followed In some of these ways no rival has followed. Goodyears are still the only tires which embody these costly features: Our No-Rim-Cut feature, which has ended the chief- est tire trouble. That faultless feature we control by secrecy. It has saved tire-users millions. Our “On-Air” cure. All No-Rim-Cut tires ate final- cured on air-filled tubes, under actual road conditions. This is done to save the countless blow-outs due to wrinkled fabric. This one extra process—employed by no other maker—adds to our tire cost $450,000 per year. Our rubber rivets. Hundreds of these are formed in each tire, during vulcanization, to combat loose treads. This method—used by us alone—has reduced by 60 per cent the risk of tread separation. Our All-Weather tread. This is a tough, double- thick anti-skid, as smooth as a plain tread, but grasping wet roads with countless deep, sharp-edged grips. These things combat your four greatest tire troubles in ways that no maker has followed. We Reduced Tire Cost We built new factories, modernly equipped. We invented labor-saving machinery, employed experts in efficiency. As our output increased, we reduced overhead cost 24 per cent, and labor cost 25 per cent. We reduced, at the same time, our profit margin, until last year it averaged 634 per cent. No-Rim-Cut tires—built better than ever—sell at half the old-time prices. These tires—once the costliest—now undersell 16 other makes. That's our biggest achievement. Right in the first cost it often saves you 25 per cent. It insures you four Goodyears for what some makers ask for three tires. The other savings are hidden. This one is clear: Good- year prices mean an actual saving, clear and undisputed—paid you at the start. Tell your dealer you want Goodyear tires. Then you get all these savings. Any dealer who hasn't Goodyears can get them from our nearest branch. OOD/\/ YEAR AKRON, OHIO No-Rim-Cut Tires With All-Weather Treads or Smooth THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO Toronto, Canada Branches and Agencies in 103 Principal Cities London, England DEALERS EVERYWHERE Mexico City, Mexico Write Us on Anything You Want in Rubber 11623) comicbooks.com