Life, 1914-06-04 · page 45 of 52
Life — June 4, 1914 — page 45: what you’re looking at
What you’re looking at
This page combines a philosophical essay on feminism with period advertising. ## The Editorial Content The left-center text is a pro-feminist manifesto (author unclear from image) arguing that Woman represents "Instinct" and intuitive wisdom superior to Man's flawed intellect and reason. It characterizes women as "the real superman" and society's redemptive force. The rhetoric—"Woman is the great anarch"—reflects early-20th-century feminist and suffragette discourse, though the patronizing tone ("she is too great") reveals the piece's likely satirical intent. Life magazine often mocked pretentious intellectual trends. ## The Advertising Two ads appear: **Nyal's Face Cream** (upper left) and a dominant **Schlitz Beer advertisement** (center-right). The beer ad emphasizes brown bottles protecting beer from light-induced deterioration—a practical sales pitch. The juxtaposition with the feminist essay is likely coincidental rather than satirical. The cartoon illustration in the lower left remains unclear without caption visibility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ign of the ‘Syal Drug Store NYAL’S FACE Ideal for freck- les, tan and sun- burn. A. delightful toilet luxury, being both greaseless and disappearing. Does not soil the most delicate fab- tic. Two sizes, 25 and 50 cents. More than 16,000 of the best druggists in America sell Nyal’s Face Cream. There’s one of these druggists right near you. Nyal’s Face Cream is sold only by Nyal Drug- gists. Look for the Nyal trade-mark shown above. Whenever you find it, you find a high-grade, reliable drug store. Send 10c ‘or silver) for valuable book, by as cat ut ity on’ The Care of the Com- plesion Nyzl Co., 1253 Jefferson Ave., Detroit, Mich. bungler, His laws are a mass of contradictions and absurdities. He has tried every form of social organiza- tion, with the result that bloodshed, standing armies and devitalizing tax- ation are all he has to show for it. Comes now the greatest of all psy- chological reactions, the sublimest portent in the social life of the planet—the principle of the Irrational, the principle of Impulse, the avatar of Intuition, the supra-reality called Instinct. In other words: Woman. Feminism comes to cleanse and heal, fortify and balance. Woman no longer asks to be free. She is too great for that. She will take what she wants as a divine right. And she has that divine right, for she is life itself. Man is only an accessory. In the beginning was Woman and in the end will be Woman because Nature itself is feminine, Nature has no brains, It is blind in- stinct, will and womb. Man with his intellect—of which he is so boastful—is an accident. Thought is a freak. Every veil that man takes off of the mystery-in-things falls over his own eyes. Only the eyes in the heart of feminine instinct have ever seen clearly. She can be trusted with the fate of the planet. Man while holding woman as a bond-servant to his flesh has been com- pelled to glorify her through art. Woman is the real superman. Man has admitted it from the time he cre- ated the sublime Antigone to the time he created the sublime Isolde. The great woman comes rank and stark out of nature. In so far as man has civilized her he has denaturalized her. Woman is the great anarch, the Intentions- Not Enough The enlightened public today demands more. It demands absolute protection. Every brewer tries to make pure beer and hopes it will be pure when you drink it, but— They send it out in a light bottle, and it’s the light that starts decay and develops the skunky taste. Schlitz goes to you ina Brown Bottle which protects the beer from light and keeps it pure and wholesome from the brewery to your glass. See that Crown is branded “Schlitz” Order a Case Today egealte stare tree, ia, Ohio “1 CAN'T GET ABOUT AS WELL AS 1 USED TO”