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Life, 1914-06-04 · page 43 of 52

Life — June 4, 1914 — page 43: what you’re looking at

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Life — June 4, 1914 — page 43: Life, 1914-06-04

What you’re looking at

This page contains a satirical essay lamenting modern social changes, paired with period advertisements. The main text criticizes early 20th-century trends: revealing fashion in advertising, "calisthenic" dancing replacing sensual waltzing, provocative stage performances, and frank public discussion of previously taboo topics (eugenics, unmarried relationships, sexuality). The author mourns lost "thrills" and emotional restraint, arguing society has stripped away mystery and propriety. The satire targets contemporary anxieties about rapid moral loosening—what conservatives viewed as dangerous modernism. The vivid complaints about women in underwear ads, stage undressing, and casual conversation about sex reveal period prudishness. The page is largely advertisements (Dixon's lubricants, Hamilton watches), typical of Life magazine's revenue model. The Hamilton Watch ad emphasizes railroad precision—a practical counterpoint to the moral chaos described above.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

race with each other after the golden rewards that come to those who dare. The advertising pages of our maga- zines teem with pictures of offensively good-looking young men and women, attired only in their - underwear, There’s a Lorelei sitting on a rock in a union suit, and a Mercury plunging into space in a perforated garment that carries an insurance claim coupon to every purchaser, Dancing has become calisthenic, and the old pulsations which the waltz used to give to the He and She situation are stilled. Tangoists and trottists fling and flash each other about in the manner of acrobats, and the really expert women dancers have worn muffs on their ankles all season long. Lacy trouserettes have come in with the summer. As for the stage, the Salome skid- dists in beads and gauze, heroines in pajamas, and ladies dressing and un- dressing to musical accompaniment, many of the most ladylike of them being gentlemen impersonators, are having plays written for them to give scope to these specialties. The lid is off everything. Conversation at dinners and teas now tends almost entirely to eugenics, trial marriages and prominent white slaves, who are being sought by the vaudeville agents at gigantic salaries. The papers, in both news and adver- lising columns, give out the most inti- mate information on things not dwelt on at all in the old dull-gold days. There is no more pure reading matter. The pack of the emotions has been Greased Dollars Ordinary Lubrication slips the dollars from your pocket into the hands of the repair “DIXON'S Graphite Lubricants slide Friction into the discard. They keep your car running smoothly, swiftly, silently, economically. Equally good for motor boats. Write for Lubricating Chart. JOSEPH DIXON CRUCIBLE CO. JERSEY CITY, N. J. Eetadtiahed tn 1827 DOK Railroad Tin LL considerations in watch buying radiate about ac- curacy as spokes about a hub. Any jeweler will tell you this. Also that close time- keeping — second for second with Government Observa- tory time—is what sells the Hamilton Watch. Accuracy is the thing every- body wants but that railroad men must have. That is why Over one-half (56%) of the Railroad Men on American Railroads where Official Time Inspection is maintained carry the Hamilton Watch, Your jeweler, if you ask him, will add to these facts about Hamilton accuracy other facts from his own ex- perience with the Hamilton. If you are interested in buying a fine watch Write for the Hamilton Watch Book— “The Timekeeper”” It pictures and describes the various Hamilton models and gives interesting watch information. There are twenty-five models of the Hamilton Watch. Every one has Hamilton quality and Hamilton accuracy. They range in price from $12.25 for move- ment only, up to the superb Hamilton masterpiece at $150.00. Your jewelercan show you the Hamilton you want, either ina watch or in @ movement only, to be fitted to any style case'you select, or to your own watch case if you prefer. HAMILTON WATCH COMPANY Dept. K Lancaster, Pennsylvania robbed of all its thrills. What will the new poets find to write about? Cer- tainly not the germless kiss or the new and refined hugless love affair that we get in the popular fiction of the time. Elimination is gradually robbing us of one lovely thing after another. Somebody will have to invent a new sort of spark plug that will again cause the sudden telltale flush to rise to the maiden’s cheek and bring the effect of a centipede with needles for feet cavorting up and down the masculine spine. For, however we may take to of the B.& O. R.R., car ries a Hamilton Watch, He is one of the thou- sands who have carried Hamiltons for years with desiccated dinners, tabloid foods and meatless meals, it does not seem even possible that we will ever be satisfied with throbless love. Why not establish a school for the cultivation of the emotional tingle and take some time off from dancing and the cause to learn the old, old story once again? The Tired Business Man, the Under Dog and the Votes for Girls are making life barren and de- pressing. The flames of Romance and Sentiment need ning. Kate Masterson comicbooks:com